Content Standard

MAY 28, 2021

Whether you’re struggling to differentiate your voice in the marketplace or gain deeper alignment with your audience, the right framework and strategies can help brand marketers cover well-worn topics in ways that are fresh, brand-aligned, and sharply differentiated. What does that look like in practice?

Differentiation 88

Differentiation Paid Search Agency Content Marketing Planning 88

Webbiquity

NOVEMBER 9, 2021

Explain your key differentiator. Supporting your UVP should be a set of (most commonly three) differentiating claims. Depending on the context, more emphasis may be placed on your customers and prospects, their issues, your competition, or your differentiators. Social Media Account Profiles (Especially LinkedIn).

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Thinkers360

MARCH 15, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Latin America). Join Enterprise Lite to work with all of these analysts and influencers! Congratulations to all who participated! International Keynote Speaker Quiñones & Partners Group S.A.

B2B Thought Leadership 63

B2B Thought Leadership Thought Leadership Work Management Digital Transformation 63

Marketing Insider Group

DECEMBER 18, 2023

From the targeted precision of LinkedIn Sponsored Updates to the expansive reach of the Google Display Network, each tool and tactic we’re about to dive into is a piece of the puzzle in crafting your content’s journey from creation to conversion. You’re not just looking to catch someone’s eye. Why Sponsored Updates?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

EveryoneSocial

MARCH 23, 2023

In addition to new filter options for searching EveryoneSocial content, users will also be able to tag and @mention companies on LinkedIn now. (As Advanced Search and How it Works Value: Save time, scroll less and share more relevant content. You can now @mention and tag companies when sharing from EveryoneSocial to LinkedIn.

Tagging 52

Tagging Linkedin Press Profiling 52

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. This company’s sales process starts with leads generated via social media (their organic activity on LinkedIn and Facebook is excellent). Would This Work For You? The Process.

Paid Search Agency 98

Paid Search Agency Validation Differentiation Advertising Agencies 98

Webbiquity

MARCH 3, 2020

Differentiating a product is (usually) easy. Differentiating professional services is hard. Webbiquity: What inspired you to work on a solution to this particular problem? I’m inspired every day by the founders and innovators that we work with. This is time-consuming but works well for a locally operated business.

Enterprise Management 256

Enterprise Management Work Management Marketing Management Marketing Proposals 256

The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. What makes a story perfect? How do you tell the perfect story for any occasion? We live in a story world.

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

SalesIntel

MAY 24, 2021

Social media has become a convenient forum for professional interaction, and it is difficult to argue with the idea that LinkedIn is at the forefront of bringing professionals together. What is LinkedIn account-based marketing? Key steps in launching your LinkedIn ABM campaign. This decision is not to be made on the spot.

Account Based Marketing 52

Account Based Marketing Linkedin ABM Planning 52

Hinge Marketing

MARCH 3, 2014

Developing a winning differentiation strategy is a huge struggle for many professional services firms. It just got a little easier with the release of Hinge’s new Differentiation Guide For Professional Services Firms. Why Differentiation? Building Your Differentiation Strategy. Passing the Differentiation Test.

Differentiation 48

Differentiation Webinar Metrics Marketing & Strategy Advertising Agencies 48

Top Rank Marketing

FEBRUARY 26, 2024

In turn, LinkedIn’s research found that 18% of these leaders felt “uncertain or pessimistic about the likelihood of their marketing team’s efforts to drive revenue next year, higher than all other industries.” Again, it comes down to differentiation. 4: Brings creativity to the table.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Lenny's Newsletter

SEPTEMBER 21, 2023

Simplify security | LinkedIn Ads —Reach professionals and drive results for your business — Itamar Gilad is a career coach, author, and speaker with over two decades of experience in senior product roles at Google, Microsoft, and various startups.

Youtube 116

Youtube Lead Ranking Lead Scoring Ad Exchange 116

Hubspot

NOVEMBER 20, 2017

People are three times likelier to reply to a LinkedIn InMail message than a traditional email -- so if you’re going to reach out, an InMail might be the way to go. What Is LinkedIn InMail? You can only send LinkedIn messages to your first-degree connections. Find the LinkedIn user you want to contact. InMail Templates.

Linkedin 101

Linkedin Examples Template Ideal Customer Profiles 101

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 62

Linkedin Lead Ranking Lead Scoring Leads 62

Stevens & Tate

JUNE 10, 2021

Differentiate Your Brand From Your Competitors. One of the things that define the strength of your brand identity is your ability to differentiate it from other competing brands. For instance, taking on a more serious tone on LinkedIn and then using a more informal and joking tone on Twitter. What problems does your brand solve?

Brand Identity 69

Brand Identity Branding Buyer Personas Differentiation 69

Net-Results

JUNE 17, 2019

I, personally, had to deal with a lot of vagueness in my own work as a freelancer. My expertise was marketing automation (which led me to end up working as Director of Revenue for marketing automation vendor Net-Results in Denver, Colorado). Another at paid ads and demand generation. A third can organize events like no other.

Differentiation 75

Differentiation Marketing Automation Services Paid Search Agency Case Studies 75

Digital B2B Marketing

OCTOBER 23, 2012

A number of publishers and blogs covered the launch of LinkedIn’s new follow feature for 150 thought leaders or influencers over the last few weeks. However, labeling it the ability to follow thought leaders (as LinkedIn did) misses the real point. As a publisher, the face of LinkedIn has changed significantly.

Linkedin 100

Linkedin Cost Per Thousand CPM Business 100

Marketing Insider Group

DECEMBER 2, 2020

We found that companies get “stuck” or they “leave the funnel” because they didn’t see personal relevance, a real differentiation, or a reason to prioritize your solution over other investments. There is nothing personal about the messaging framework that sales and marketing are working with.

Intent Data 246

Intent Data Account Based Marketing ABM Intent 246

Digital B2B Marketing

SEPTEMBER 25, 2012

If you have viewed a LinkedIn profile in the last couple days, chances are you have seen a new box at the top of the page prompting you to endorse the individuals skills. Comparing LinkedIn to Klout The process to give someone +K on Klout is very similar to LinkedIn. +K-ers A Gamified LinkedIn? Spam will increase.

Linkedin 100

Linkedin CAN-SPAM Ideal Customer Profiles Display 100

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Let’s begin by identifying some of the risks associated with these tools.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

PureB2B

MARCH 6, 2018

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. You can’t just rely on your connections to maximize your reach on LinkedIn users.

Linkedin 48

Linkedin Lead Ranking Lead Scoring Leads 48

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Hinge Marketing

APRIL 7, 2015

A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. However, not all differentiators are created equally. ” 2) Can you prove it?

Differentiation 48

Differentiation Research Bandwidth Marketing Automation Services 48

Tomorrow People

OCTOBER 3, 2017

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Work with a content marketing agency to build competitive advantage and differentiate in your industry. They help you differentiate and be original. Remember 2010?

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Top Rank Marketing

OCTOBER 20, 2023

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. They’ve consistently been ahead of the curve, covering pressing topics like hybrid work, environmental social governance (ESG), and AI’s future impacts.

B2B Thought Leadership 110

B2B Thought Leadership Thought Leadership Top of Funnel Optimization 110

ClickZ

JUNE 21, 2023

This interview with Tyrona Heath , Director of Marketing Engagement at LinkedIn’s B2B Institute, is aimed at celebrating and championing B2B excellence to drive creativity and excitement amongst B2B brands, marketers, and advertisers. It humanizes B2B executives and shows that they face similar challenges in a work-from-home environment.

Advertising Agencies 130

Advertising Agencies Creativity Top of Funnel Advertisements 130

Hinge Marketing

JUNE 8, 2015

Everyone has heard that you have to differentiate your firm. What exactly is brand differentiation, anyway? Brand Differentiation Defined Throughout the life of your firm, you will experience significant changes in what you do. This is important to remember as we think about the meaning of brand differentiation.

Differentiation 48

Differentiation Service Brand Identity Branding 48

Hinge Marketing

FEBRUARY 10, 2014

When firms decide to identify their differentiators, the story tends to take a certain predictable shape. ” “We do quality work.” At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t.

Differentiation 48

Differentiation Validation Work Management Lead Ranking 48

InsightSquared

MARCH 20, 2019

In the 5+ years I’ve spent meeting modern sales leaders and working with SDRs within our network, I’ve learned from the front lines of 200+ SDR and sales teams about what’s really going on within the SDR function and how it could impact the role in the future. Ping Sasanka on LinkedIn to learn more.

Work Management 243

Work Management Startups Differentiation Consulting 243

Hinge Marketing

FEBRUARY 22, 2024

Differentiation, in second place, is a top priority for very good reason. LinkedIn High Growth firms are able to attract more skilled talent than their slower-growing competitors. In part, this may be due to factors such as differentiation, culture and the allure of working in a fast-growing business. So what can you do?

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Top Rank Marketing

JULY 12, 2023

While some AI tools can certainly help B2B marketers better realize their creative efforts, the power of the human touch is undeniable, and it is serving as a growing differentiator between mediocre marketing efforts and those five-star creative efforts that sparkle and delight brand audiences.

B2B Marketing 52

B2B Marketing Advertising Agencies B2B Paid Search Agency 52

EveryoneSocial

JANUARY 26, 2021

How is your brand differentiated? B2B blogs and websites get 90% of their social traffic from Facebook, LinkedIn, and Twitter. And, LinkedIn drives half of this traffic. LinkedIn is a platform that B2B brands will definitely want to prioritize, but other social networks offer value, as well. Learn more about us here.

Social Media 63

Social Media Sales Management Media Marketing & Strategy 63

Tomorrow People

MARCH 30, 2021

“Most B2B marketing focuses on the value that a solution provides to the business – but the Motista study shows that B2B buyers actually struggle to differentiate between potential suppliers on this basis. The real differentiator is the emotional benefit they personally feel from making a particular choice.”. Jane Fleming, LinkedIn.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Top Rank Marketing

DECEMBER 22, 2023

Report] Within two years marketers will work with an average of 7.5 Marketing Dive Is Marketing Becoming More Complex? service providers, manage 14.6 channels, and utilize 16.3 Harvard Business Review “Brand promises are about the brand. Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

Hinge Marketing

AUGUST 14, 2014

When RS&H came to Hinge, they were looking to examine exactly what made the company distinctively themselves, regardless of the industry they were working in. In order to identify these qualities, we had to understand the firm’s differentiators. Studying the Pioneers.

Differentiation 48

Differentiation Case Studies Case Study Ideal Customer Profiles 48

Thinkers360

MARCH 31, 2024

Thinkers360 In-Depth Profile & Portfolio: Gijs van Wulfen Social Media: LinkedIn | X | Instagram Books: The Innovation Maze , The Innovation Expedition , Inspiration for Innovation: 101 Lessons for Innovators. In 2023 I got awarded to be among the first 150 Influencers among LinkedIn, which created a huge business audience.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Opt-out Opt-in 52