Hinge Marketing

FEBRUARY 10, 2014

When firms decide to identify their differentiators, the story tends to take a certain predictable shape. At the end of such a meeting, the folks at these firms usually come away imagining that they’ve isolated their differentiators – but they haven’t. That leads to a glut of false differentiators.

Differentiation 48

Differentiation Validation Work Management Lead Ranking 48

chiefmartech

AUGUST 8, 2023

Differentiation drives firms back to Conway’s Law Depending on the maturity of your marketing operations team, you may have answered that last question differently. It depends on the value your own business can unlock with a differentiated software app for a particular purpose. Is it worth it? Sorry, Skynet, not today.

Work Management 76

Work Management Marketing Management Buy Ad Building 76

Salesforce Marketing Cloud

FEBRUARY 19, 2024

” and “How do we differentiate our approach from competitors?” This process might include steps like lead generation, qualification , proposal generation, negotiation, and closing. Document tactics that have been effective at each stage, such as using case studies in proposals or specific negotiation techniques.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Thinkers360

MARCH 8, 2024

I am currently writing a book proposal for a book to help professionals use human-centric KM practices to get promoted which is a huge benefit. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

Marketing Insider Group

JULY 22, 2015

Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. This is the secret sauce to beat and differentiate yourself from the competition. Expertise, which can take the form of content via a Twitter or LinkedIn relationship! Differentiate Yourself From The Competition.

Curation 100

Curation Sales Cycle RFP Content 100

Marketing Craftmanship

JULY 1, 2014

In their 2001 book, The Attention Economy , social scholars Thomas Davenport and John Beck proposed that in today’s information-flooded world, the most scarce resource does not involve ideas, money or talent. Less can be more, when it comes to B2B content. Don’t rely on the internet exclusively to generate market attention.

B2B Marketing 100

B2B Marketing B2B Thought Leadership B2B Marketing Management 100

BenchmarkONE

FEBRUARY 3, 2022

Ross Simmonds, founder at Foundation Marketing , believes “Content distribution differentiates a piece of content that thrives and one that falls flat.”. Chances are that some will decline your proposal, while some will jump at the opportunity to work with you. . Share on LinkedIn. Use Online Communities.

Distribution 75

Distribution Top of Funnel Effectiveness Content 75

Pam Didner

OCTOBER 15, 2022

Many event organizers use a combination of organic and paid media, as well as full-blast email and targeted LinkedIn outreach strategies to build up attendance. Having high-quality track sessions and good speakers are unique differentiators that you can dial up to attract potential attendees. Content is still king!

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. LinkedIn Twitter. Differentiate themselves in a sea of competitors. LinkedIn Twitter. Brendan Hufford- Director of SEO at Directive. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Vidyard

JULY 27, 2022

Demo Videos Provide More Time for Differentiation 5. Post an “About Me” Video to LinkedIn 7.2 Closing: Proposal Walkthrough (from Salted Stone) 4. Example Video Closing: Proposal Walkthrough (from Salted Stone) Email Template Hey {first name}, We’ve completed the proposal! Demo Videos Add Value 1.

Template 73

Template Video Marketing Work Management FAQ 73

Televerde

JANUARY 21, 2020

If they like what they hear (and they usually do), our team moves forward and provides a cost proposal. After they review the cost proposal, they usually tell us that we’re still a top-contender, but they have to review other options as a formality. Connect with Ivana on LinkedIn. This is where it all goes south. You’re better.

Marketing Proposals 52

Marketing Proposals B2B Sales Analysis Vendors 52

Valasys

MARCH 5, 2019

Other reasons are: The software company pipeline has a long buying cycle that requires an extended time to propose, close, and fulfill new sales Their focus shifts from lead generation to supervision of new product development or implementation of services The interest to build a second lead generation channel wanes as the effort increases.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Vidyard

OCTOBER 28, 2022

I spotted your profile on LinkedIn, and I noticed that you might be facing a few of the challenges that we help our customers address, so I used our data provider [i.e., It’s becoming harder to fight for those dollars and differentiate your product or solution as a front-runner. There are so many things that differentiate us.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

NOVEMBER 6, 2018

is clearly differentiating themselves from competitors and booking more meetings with key prospects. AlayaCare isn’t shy to record parody music videos for their key prospects to the tune of I Will Survive, while Datadog’s Jon Levesque is using thought leadership video posts on LinkedIn to attract his fair share of attention.

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Hinge Marketing

JANUARY 31, 2022

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

Differentiation 154

Differentiation Marketing Budget Work Management Marketing Automation Services 154

Hinge Marketing

FEBRUARY 10, 2015

The story may sound familiar: The proposal was insightful, reflecting a true picture of the client’s situation, and the expected value of the project made the decision a no-brainer. Most proposals have some weaknesses, and your clients probably know what those are. You always need to make the case for your proposal.

Marketing Proposals 48

Marketing Proposals Consulting Work Management Marketing Management 48

Hinge Marketing

JUNE 4, 2014

Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. However, lack of specialization muddles the firm brand.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

Hinge Marketing

AUGUST 24, 2015

They never even asked you for a proposal. Your Proposal Is Not Convincing. Some firms are given the opportunity to bid, but the proposal they submit fails to win the business. They likely request proposals from three to five firms. Think about proposals you produce. Frustrating. What’s going on here anyway?

Work Management 48

Work Management Marketing Management Marketing Proposals Best Practices 48

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. What was once a core differentiator—community—is now table stakes in social media. ” Why Twitter, LinkedIn, and Google+ Fail(ed).

Work Management 42

Work Management Marketing Management Linkedin Twitter 42

Convince & Convert

DECEMBER 28, 2015

But, we’re always trying to raise the bar and differentiate. We send a notification email to our producer, and provide her with a proposed title for the episode. Here’s a finished Content Pros podcast, featuring Jason Miller from Linkedin. It’s worth it (to me). Send Pre-Show Questionnaire. Create Blog Post.

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Vidyard

NOVEMBER 6, 2018

is clearly differentiating themselves from competitors and booking more meetings with key prospects. AlayaCare isn’t shy to record parody music videos for their key prospects to the tune of I Will Survive, while Datadog’s Jon Levesque is using thought leadership video posts on LinkedIn to attract his fair share of attention.

Video Marketing 65

Video Marketing Sales Cycle Work Management Marketing Proposals 65

Content Standard

APRIL 29, 2016

When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. What was once a core differentiator—community—is now table stakes in social media. ” Why Twitter, LinkedIn, and Google+ Fail(ed).

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Hinge Marketing

APRIL 15, 2015

Keep in mind that more than one call is usually necessary to get to a proposal. Obtain a Proposal and a Walk-Through to Understand the Rationale. You’ve discussed your needs and have received the proposal. Remember, the proposal process is not an exact science. On Google+ or LinkedIn? Check References.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Adobe Experience Cloud Blog

JANUARY 11, 2016

It’s no secret that social media is in its prime, and that Twitter is in good company with leading contenders like Facebook, Instagram, and LinkedIn, each offering unique ways for marketers to advertise and reach their target audience. The unique differentiators of social media platforms help you define and test your content strategies.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Convince & Convert

FEBRUARY 3, 2015

But, we’re always trying to raise the bar and differentiate. We send a notification email to our producer, and provide her with a proposed title for the episode. Here’s a finished Content Pros podcast, featuring Jason Miller from Linkedin. It’s worth it (to me).

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Content Examples: Blog posts, videos, podcasts, helpful articles, etc.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Vidyard

NOVEMBER 6, 2018

is clearly differentiating themselves from competitors and booking more meetings with key prospects. AlayaCare isn’t shy to record parody music videos for their key prospects to the tune of I Will Survive, while Datadog’s Jon Levesque is using thought leadership video posts on LinkedIn to attract his fair share of attention.

Video Marketing 51

Video Marketing Sales Cycle Work Management Marketing Proposals 51

Hinge Marketing

JUNE 20, 2014

Traveling to see all your clients, in-person client meetings and golf game tee-times to discuss a new proposal with a potential new client are things of the past. I notice that a lot of clients that come to us don’t have Twitter or LinkedIn pages and turn to us for help. LinkedIn profile picture – get one.

Social Media 48

Social Media Personalization Ideal Customer Profiles Media 48

Capstone Insights

OCTOBER 4, 2017

What I propose is that marketing automation vendors (and again ESPs) should consolidate hard-email bounces across all client accounts. He is a widely regarded expert on marketing automation technologies, and how to rationalize an ever-growing martech stack into a competitive differentiator. Facebook Twitter LinkedIn.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Work Management Marketing Management 49

Hinge Marketing

MARCH 5, 2014

Strong client relationships that begin during the initial proposal phase. These are the differentiators you want to be known for – and they could be one thing or a combination of things. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn.' The secret to their success? It adds color.

Impressions 48

Impressions Marketing Websites Marketing Proposals Marketing Prospects 48

Capstone Insights

OCTOBER 4, 2017

What I propose is that marketing automation vendors (and again ESPs) should consolidate hard-email bounces across all client accounts. He is a widely regarded expert on marketing automation technologies, and how to rationalize an ever-growing martech stack into a competitive differentiator. Facebook Twitter LinkedIn.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Work Management Marketing Management 40

B2B Digital Marketer

MARCH 18, 2021

How many times have you posted on LinkedIn? Dr. Pelè’s LinkedIn: [link]. I am excited today because I’m going to get the opportunity to share with you the results of a case study that I did with content marketing on LinkedIn, which resulted in a 726.9, Everyone is afraid to be sold. ” Episode Links and Resources.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Hinge Marketing

MARCH 1, 2016

LinkedIn, Twitter, Facebook, YouTube, and others). Brand differentiation and proper positioning is also essential for professional services, given that many share the common “it’s our people” message. Content management systems that contain the multitude of website assets—images, video, blog content, etc.—for

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hinge Marketing

JULY 18, 2019

This strategy is called differentiated marketing. Differentiated Marketing Defined. In Differentiated Marketing a firm pursues multiple target markets using different marketing strategies for each. Here they use a differentiated marketing strategy. That is the essence of a differentiated marketing strategy.

Differentiation 91

Differentiation Marketing Budget Work Management Marketing Automation Services 91

Capstone Insights

MARCH 20, 2018

The deck should be somewhere between 8 to 15 slides and the key slides to include are: Proposal. He is a widely regarded expert on marketing automation technologies, and how to rationalize an ever-growing martech stack into a competitive differentiator. Give respect to the fact that it’s a journey and not a quick pivot over a few days.

Contacts 40

Contacts CRM Ad Building Work Management 40