Writing on the Web

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The Ladder of Emotional Values: Pleasure Reigns

Writing on the Web

This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. Share this on LinkedIn. This is key to success. Otherwise, your offers will not stand out above the crowd in an increasingly commoditized world.

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Content Marketing Tips: Find Your Online Voice

Writing on the Web

If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Share this on LinkedIn. . “Before you can truly understand your customers, you have to understand yourself,&# says author and content-marketing evangelist Joe Pulizzi. There are a gazillion websites in your field.

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