Biznology

MAY 19, 2016

I recently started a discussion within different LinkedIn groups where I asked consultants , sales, and marketing leaders how they were differentiating themselves from others in their industry. But experience (no matter how extensive it may be) is not a differentiator. Organizations are looking for new, fresh, young blood.

Differentiation 116

Differentiation Ideal Customer Profiles Work Management Marketing Management 116

Biznology

FEBRUARY 23, 2018

Plus, as product development cycles get shorter and shorter, companies are learning that the only way to create differentiation between themselves and their competition is to concentrate on the holistic customer experience. Readers can visit Koyne Marketing , follow me on Twitter ( @sgersh ), or connect with me on LinkedIn.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. Social media can help you differentiate your company from your competition.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

MAY 31, 2013

That means it is going to take you a little longer to get his attention, have him understand your key differentiators, persuade him to sell yours versus the other three in your category, and, finally, actually go out and make the sale, without that cumbersome jargon technology companies seem to love to use.

Verticals 80

Verticals Internet Marketing Differentiation Marketing Prospects 80

Biznology

AUGUST 23, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident challenger social selling expert, Ian Addison , on how more LinkedIn leads can be bad for your organization. But how does focusing on LinkedIn lead gen hurt revenue performance?

Top of Funnel 126

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 126

Biznology

FEBRUARY 24, 2014

This guides you and helps with differentiation for your brand. GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page.

SEO 80

SEO Tools Tips Long Tail Marketing 80