Hinge Marketing

OCTOBER 31, 2019

At Hinge, we write and talk a lot about differentiation. Meet the not-so-differentiated firms. In this post, we’re going to focus on the worst offenders: a dozen so-called differentiators that haunt professional services firms like bats—and suck the life out of otherwise promising brands. . 12 Not-So-Fresh “Differentiators”.

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Differentiation Work Management Marketing Management Service 91

Sprout Social

JUNE 21, 2022

How humans interact with and leverage technology has always been an interest of mine–in my adolescence, social media and smartphones began their ascent and suddenly handheld technology was everywhere. If you’re interested in joining our team, check out our engineering careers page and apply today.

Differentiation 99

Differentiation Software Peer-to-peer Communities 99

Content Standard

MAY 28, 2021

Whether you’re struggling to differentiate your voice in the marketplace or gain deeper alignment with your audience, the right framework and strategies can help brand marketers cover well-worn topics in ways that are fresh, brand-aligned, and sharply differentiated. Featured image attribution: Amanda Dalbjörn on Unsplash.

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Differentiation Paid Search Agency Content Marketing Planning 88

Sword and the Script | B2B

SEPTEMBER 28, 2021

Yet cybersecurity is emerging as a key point of differentiation according to a new survey by Treasure Data. The survey also had several other interesting findings that address the basics goals, pain points, barriers and benefits that prospective martech customers wrestle with. The full report is an interesting and quick read.

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Differentiation Marketing Management Buy Budget Programs 75

Heinz Marketing

FEBRUARY 22, 2020

Email Marketing Trends for 2020: Competitive Differentiators. An interesting look at some of the email marketing trends we’re likely to see this year. The post B2B Reads: Competitive Differentiators, Marketing Mediocrity, and the Science of Signaling appeared first on Heinz Marketing. Thanks for the best practices, Jay Fuchs.

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Differentiation B2B Marketing B2B Loyalty 80

Sprout Social

JUNE 23, 2021

Millions of messages, images and videos are shared publicly to social platforms every day, giving every brand on earth access to the unfiltered likes, dislikes, interests and desires of the audiences they spend so much time and money trying to understand. But simply bringing a new product to market isn’t enough to guarantee success.

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Differentiation Social Media Media Aggregators 94

Zoominfo

JULY 23, 2020

You might be interested in a product, but you’re not ready to actually buy it. That being said, a warm lead will probably take action(s) that indicate they are interested. The creme de la creme of leads, hot leads are ones that are qualified, highly interested in your product, and ready for direct contact from a sales rep.

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Differentiation Sales Qualified Leads Lead Scoring Lead Ranking 100

MindFire

JULY 26, 2021

As digital advertising grows, print companies must increasingly differentiate and offer marketers valid reasons to invest in direct mail. In the calls I joined, this second meeting usually ended with the prospective Client saying something like, “ Wow, this is very interesting. For some, this is undoubtedly a struggle.

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Paid Search Agency Validation Differentiation Advertising Agencies 98

Hinge Marketing

JANUARY 29, 2018

Lee Frederiksen says these three underutilized differentiators will set you apart in a way that is both important and relevant to potential clients. Today, I wanna talk to you about three underutilized differentiators. Now, we’re all trying to figure out how to differentiate our firm. Transcription: Hi. So the audience.

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Hinge Marketing

FEBRUARY 12, 2018

?. Differentiating your firm is important and gives you a sustainable, competitive advantage. Today, I wanna talk about my five favorite differentiators. Now, we all know that differentiating our firm is important, and these are five that I find seem to work particularly well for folks. These are five of our favorites!

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Differentiation Video Marketing Analysis Customer Surveys 48

The Forward Observer

DECEMBER 8, 2023

Edinger helps CEOs and leaders intentionally and strategically engage with the customer experience to differentiate, innovate, cultivate loyalty, and grow. And, interesting facts – he has bungee-jumped into a New Zealand canyon, and performed with the Mormon Tabernacle Choir (despite not being Mormon or knowing how to read music)!

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Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

Trade Press Services Newsletter

APRIL 4, 2024

Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Are you interested in getting booked as a podcast guest or want to learn more about podcasting? Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Hubspot

MAY 2, 2019

Because they've mastered the art of product differentiation. The product is differentiated from typical direct-to-consumer body care brands by focusing on women first, combatting the pink tax , providing premium products, and making the future brighter for all women. So, how can a differentiation strategy work for your business?

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Differentiation Product Brand Identity Branding 63

Marketing Insider Group

APRIL 15, 2024

It’s a combination of factors: The increasing demand for high-quality, niche content The growing influence of digital platforms The need for businesses to differentiate themselves in a crowded market B2B creators are stepping up to meet these challenges, transforming the way businesses think about content and communication.

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Enterprise Management B2B B2B Thought Leadership SMB 234

ANNUITAS

FEBRUARY 13, 2024

But like all things, what was once old is now new again, and at ANNUITAS we are seeing growing interest in smart content gating strategies for GTM programs. And one of the best defenses of your differentiated ideas are for them to be available – in exchange for some structured prospect data – but otherwise protected from theft.

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Marketing Analytics Tools Lead Ranking Multi-Channel Differentiation 130

Metadata

JANUARY 27, 2021

Imagine the kind of new and interesting experiences you can give your prospect if you can double or triple the amount of money you can spend per lead? The post Marketers: Why Targeting Will be Your Differentiator in 2021 appeared first on Metadata.io. That’s why targeting will be crucial in navigating through 2021.

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Differentiation Paid Search Agency Ideal Customer Profiles Work Management 52

Vision Edge Marketing

OCTOBER 23, 2023

Clarity : A strong positioning framework should provide a clear and concise statement that defines the unique value and differentiation of a product, service, or brand. Customer-Centric : Just like the positioning framework, the message map should cater to the needs, interests, and pain points of your stakeholders.

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Positioning Best Practices Differentiation Touchpoints 216

Hinge Marketing

APRIL 27, 2017

Differentiating your firm can be quite a challenge. In this video blog post, Lee Frederiksen talks about how to find true differentiators for your professional services firm. Hi, I’m Lee Frederiksen, and today I want to talk to you about finding true differentiators for your professional services firm. Video Transcription.

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Differentiation Video Marketing Service Thought Leadership 51

Sharpspring

JANUARY 29, 2020

By properly understanding brand voice and working to make yours interesting and unique, that’s how! Keep reading for tips on how to effectively differentiate your brand voice and set your company apart. Do you prefer to be on the cutting edge, interested in the latest trends? Using Marketing Voice as a Differentiator.

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Differentiation Marketing Automation Services Brand Identity Branding 52

Hinge Marketing

JULY 27, 2016

Differentiation is one of the most poorly understood pillars of professional services marketing. Many execs still believe differentiation isn’t a necessary component of overall growth. As easy as that initial undifferentiated climb can be, executing a sustained referral strategy when you aren’t differentiated can be near impossible.

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Differentiation Marketing & Strategy Validation Thought Leadership 48

KoMarketing Associates

APRIL 5, 2022

Quality consumer data is the differentiator in knowing who customers are and how to reach them,” wrote the researchers behind the report. Openprise conducted its “RevOps Reality Check” report, and 24% of B2B marketers interested in ABM claimed that their lack of confidence in their organization’s data keeps them up at night.

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Account Based Marketing Planning ABM Budget Programs 254

Hinge Marketing

FEBRUARY 5, 2016

A well thought out differentiation strategy will help your firm and brand identify, express, and reinforce you’re the unique characteristics that set you apart in the market. What is differentiator? Differentiators are things about your firm that makes you meaningfully different from other firms in the same industry.

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Biznology

JANUARY 9, 2013

Rather than slapping late payers with interest charges, why not offer early payers a discount. Agile marketing is based on testing and it is the best way to find the differentiation for your business. Above all, remember that differentiation is not solely about being different. If you don’t believe this, test it.

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Differentiation Planning Business Opinions 80

Biznology

MAY 2, 2012

While I am usually preaching differentiation to large businesses , I have been working with a lot of small businesses lately in my workshops and online courses. And some of them aren’t always happy about my advice, because their differentiation has always been about their location. Let me explain. And who is doing any service?

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Differentiation Work Management Marketing Management Wikipedia 80

Martech

APRIL 19, 2024

Differentiate by focusing on your unique selling propositions, such as quality, customer service or community involvement, to retain consumer interest and loyalty. For instance, a grocery store that curates cooking classes featuring local cuisine or sponsors community events shows commitment to local culture and consumer interests.

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Thinkers360

MARCH 31, 2024

There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

APRIL 20, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Ken Ip Score: 31.42

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B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

The Forward Observer

FEBRUARY 23, 2024

Stories are a memorable and engaging way to differentiate yourself, build connection and trust, create new thinking, bring meaning to data, and even influence decision-making. And, interesting fact – she has one brown eye and one green eye! What makes a story perfect? How do you tell the perfect story for any occasion?

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Storytelling Consulting Marketing & Strategy Paid Search Agency 177

Mereo

FEBRUARY 15, 2023

Are you interested in safety features most? When you are not differentiating yourself from the competition, you are selling for those competitors’ solutions just like you are selling your own. WHAT SETS SELLERS APART — AND ABOVE Sellers commonly call their solution features “differentiators.” Imagine you are looking for a car.

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Differentiation Marketing Management Marketing Proposals Features 81

Thinkers360

MARCH 22, 2024

There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

xiQ

DECEMBER 7, 2023

xiQ leverages psychographics, a study of people’s personalities, attitudes, interests, and values, to pinpoint synergies and identify potential blockers within an organization. Orchestration of Personalized Strategies Personalization has become a key differentiator in B2B sales.

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B2B Sales Generation Psychographics B2B 126

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why YouTube Ads?

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Paid Content Distribution Cost Per Thousand Budget Programs 231

Hinge Marketing

MARCH 1, 2023

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer.

Service 115

Service Thought Leadership Differentiation High Quality Lead 115

Marketing Insider Group

DECEMBER 20, 2011

Recently one of my colleagues discussed the concept of “Return On Interesting” with Content Strategy. So here it is verbatim: Why Interesting is Important. But they typically aren’t very engaging or interesting , and do little to differentiate the company from other vendors. ROI = Return on Interesting.

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Sprout Social

MARCH 7, 2024

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Or are you interested in specific areas like their sales and marketing strategies? Your objective will guide your research and direct the format for the report.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Thinkers360

MARCH 1, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Sukor Zainal CEng FIMarEST CMarEng Score: 33.08

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Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Martech

OCTOBER 20, 2023

Relevant product suggestions and other AI tools for discovery can help differentiate sellers. The study also found significant interest in shopping on social platforms. Shoppers are usually looking for the best deal regardless of retailer or brand. But customer experience matters. Social shopping.

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Marketing AI Amazon Differentiation Loyalty 116