Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Blog posts to highlight knowledge of the subject matter(s), create thought leadership and provide direct interaction between readers and in-house experts such as engineers. These work best for middle of the sales funnel (MoFU).

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 5, 2012

In my daily interactions with manufacturing, engineering and industrial companies, inbound marketing or content marketing is a popular topic of discussion. Au contraire, such companies should use optimized content for SEO and use blog posts for thought leadership to differentiate themselves from the competition.

Top of Funnel 60

Top of Funnel Content Marketing Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 2, 2012

To create a good content BOM, you or your site design company must have a clear understanding of the following: How engineers and industrial professionals think and want to interact with your site (Make their jobs easier). How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

MAY 14, 2010

Online color selector – build an interactive tool for your website for visitors to mix and match different colors and components in real-time. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. Add video and audio to PowerPoint slides and create a more interactive content for the web. For one thing, you don’t have a ready-library of product data sheets, engineering and performance information to use as relevant content.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

NOVEMBER 17, 2010

Online forums foster direct interactions between in-house experts and customers, customer-to-customer and builds deeper realtionships. A slick video not only describes who Miller is but what truly differentiates them from the competition. Content takes care of branding too.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60