Industrial Marketing Today

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

There is very little to differentiate one from another. The intent of this post is not to come up with a definitive definition of thought leadership but to recognize its value in marketing engineering services. By default, many engineering services companies resort to bragging about themselves on their Websites.

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2012 Content Marketing Trends for Manufacturers and Industrial Companies

Industrial Marketing Today

Blog posts written by internal experts establish thought leadership and help to differentiate you from your competition. CMI’s report also found that 60% of respondents intent to increase their spending on content marketing in 2012. This is far more effective than making unsubstantiated claims on your Website.