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Demandbase Reveals Major Acquisitions, Deviates focus from ABM

Valasys

On the 4 th of May 2021, Demandbase announced two major acquisitions including integration with InsideView into a broad B2B go-to-market offering and with technographics provider DemandMatrix. Shah, and Umberto Milletti, CEO of InsideView, will continue to run the day-to-day operations of their companies.

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Open season on CRMs?: Friday’s Daily Brief

Martech

In this concise summary, learn what these platforms do, how vendors differentiate themselves and the specific benefits of using these types of platforms. Competitor Demandbase might claim that its Sales Intelligence Cloud, built on the acquisition of InsideView, serves a similar function. But we don’t have to adjudicate that right now.

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Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. But from Autopilot’s own perspective, its real differentiator is simplicity.

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SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

In this case, the main technical differentiator is extreme automation: SalesPredict imports customer data, builds models, scores current records, and deploys the results with virtually no human intervention. User interface is a second differentiator. The final differentiator is flexibility.

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LeadSpace Offers A No-Memory Approach to B2B Lead Scoring

Customer Experience Matrix

This group includes InsideView , OneSource , SalesLoft and LeadSpace. This is one of the major points of differentiation among vendors in this space, so it’s worth understanding exactly what kind of scores each company provides. LeadSpace does build lead scores, something its Web site doesn’t reflect.

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ABM Vendor Guide: Features to Look for in Target Scoring Vendors

Customer Experience Matrix

My last post used data from our new Guide to ABM Vendors to describe differentiators among companies that provide external data for account based marketing. Let’s continue the series by looking at differentiators related to Target Scoring, the second sub-function related to the ABM process of identifying target accounts.

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The buzz around account-based marketing at MarTech

chiefmartech

Some intelligence vendors, like ZoomInfo and InsideView , position themselves as prerequisites for account targeting that connect marketing and sales teams. That’s a big differentiator in terms of our competitive space right now.”. Target Account Data & Predictive Account Scoring. Kylee Hall , Sr.