Writing on the Web
FEBRUARY 14, 2012
As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value.
Writing on the Web
NOVEMBER 15, 2010
As incoming information from web and blog pages enters the brain and is processed, our emotional centers assign values to offers. This is where greater differentiation and profitability become evident. The only way to differentiate a company’s products and services is through adding emotional value. This is key to success.
Writing on the Web
OCTOBER 9, 2011
Write out a few sentences about what differentiates your product/service. Don’t make them fill out unnecessary information and forms. Specific examples and case studies spell everything out for readers and make your copy come alive. Think about your Unique Selling Proposition. How are you better than your competitors?
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