Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

DECEMBER 9, 2021

Let me first differentiate technical writing from technical content writing. Visit my website for more content on industrial marketing.]. You can’t avoid technical content writing if you are a manufacturing content marketer. They may be used interchangeably, but they are not the same. This is only a content summary.

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Content Differentiation Marketing Marketing Websites 27

Industrial Marketing Today

DECEMBER 9, 2021

Let me first differentiate technical writing from technical content writing. Visit my website for more content on industrial marketing.]. You can’t avoid technical content writing if you are a manufacturing content marketer. They may be used interchangeably, but they are not the same. This is only a content summary.

Content 22

Content Differentiation Marketing Marketing Websites 22

Industrial Marketing Today

AUGUST 16, 2011

Social media still remains a mystery to many manufacturers and industrial companies even though there is an abundance of evidence of its success in general B2B marketing. Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience.

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Industrial Marketing Today

JULY 2, 2012

Manufacturers usually want their industrial marketing to generate leads that result in RFQs as quickly as possible. There are several benefits to offering 3D CAD models and 2D CAD drawings on an industrial website. I have seen some industrial companies offer their 3D models without requiring registration.

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Lead Ranking Top of Funnel Sales Qualified Leads Buying Cycle 60

Industrial Marketing Today

APRIL 3, 2011

Building strong customer relationships is probably a close second only to lead generation for most manufacturers and industrial companies. That is its key differentiator from other forms of marketing that tend to focus more on advertising and promotional messages.

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Planning Work Management Marketing Automation Services Marketing Management 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

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Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

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Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 9, 2010

However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power. Learn to differentiate between metrics and key performance indicators (KPI). an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. –

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Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 11, 2011

Then you know very well that it is fundamentally different from marketing industrial and/or manufactured products. There is very little to differentiate one from another. Engineers from these companies earn the trust of their peers and are seen as thought leaders by the industry. to the engineering company.

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Industrial Marketing Today

DECEMBER 15, 2011

In this post, I want to focus on some of their findings that I feel apply to content marketing for manufacturers and industrial companies. Many of the manufacturers and industrial companies fall in the smaller size category. I’m also in serious discussions with two other industrial clients who want to set up an integrated blog.

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Paid Search Agency Trends Content Marketing Companies 60

Industrial Marketing Today

NOVEMBER 17, 2010

Manufacturers and industrial companies have a reputation of being slow to adopt new marketing strategies and techniques. As a result, many industrial companies remain in the dark about the power of content for inbound marketing. A slick video not only describes who Miller is but what truly differentiates them from the competition.

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