help Differentiation Related Topics 
Marketing Interactions
OCTOBER 8, 2020
Information to help buyers understand their problem and why to solve it. Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors. Content is all about product features; none that helps sellers show value. Help Reps Use Sales Content to Advantage with Buyers.
Marketing Interactions
JANUARY 9, 2022
It’s about serving and helping them find valuable information to make progress toward gaining the outcomes they want. Help B2B Buyers Think & Learn. As I define it, thinking leadership is a group of content focused on helping potential customers think through their systemic needs as they decide whether or how to solve a problem.
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Marketing Interactions
OCTOBER 24, 2021
Either it will be too high level to be helpful, or it will be irrelevant in the parts that speak to people other than that reader. Tied for Content Marketing Challenge #5: Differentiating our products/services from the competition (36%). That’s a specialty skill that needs translation for SMEs.
Marketing Interactions
MARCH 7, 2022
This means there’s a higher probability that they still need to solve the problem—and it’s worth taking another shot to help them do so. Aren’t convinced you’ve sufficiently demonstrated how you’d help them mitigate risk. Questions like these can help buyers overcome doubts: What could have caused you not to buy X solution?
Marketing Interactions
SEPTEMBER 21, 2021
Offer insights that help me to better perform my day-to-day job” (58%) also seems to fall a bit short. I’d contend that all the content your marketing team produces needs to be human, be helpful, and be insightful. If your content is just a repetition of what everyone else in the industry is saying, there’s no differentiation.
Marketing Interactions
JANUARY 3, 2022
Customers have solved that problem with your (your solutions) help. For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem. You are responsible for helping them connect the dots and make the transitions.
Marketing Interactions
MAY 23, 2018
Customer experience is the new battleground for differentiation and competitive advantage. As you can see, the ultimate value enabled by content operations is consistent and valuable customer experiences that drive revenue and growth—regardless of which area of the organization provides them. And content is the versatile weapon of choice.
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