KoMarketing Associates
FEBRUARY 6, 2018
Here are few examples: Strategic marketing overview material – including branding guidelines, target audiences, points of differentiation, etc. SME Interviews. Interviews with an organization’s subject matter experts (SMEs) have become even more important in matching keyword strategy with B2B products and solutions.
Salesforce Marketing Cloud
FEBRUARY 19, 2024
Scripts and templates To maintain consistency in communication, your playbook should include scripts for calls and meetings, email templates for various scenarios, and guidelines for social media interactions. ” and “How do we differentiate our approach from competitors?”
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Hinge Marketing
NOVEMBER 3, 2021
The key to a successful speaking gig is to deliver educational, differentiated content that showcases your expertise in your audience’s pains and desired gains. Google’s Quality Rater Guidelines instruct raters to check whether people have spoken at events in determining the authority of the latter’s website. .
Content Standard
AUGUST 9, 2023
Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Tap into outside SMEs to fuel even more SEO gains.
Directive Agency
JULY 26, 2016
An agency who works within Google Guidelines . All too often smaller agencies will fly a white hat / ethical SEO banner whilst focusing on strategies like PBNs that are easy to scale yet risky and clearly against Google’s guidelines and all too often can be easily labeled as a link scheme. Do they produce GREAT blog content?
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