Remove government
Remove Differentiation Remove Pricing Remove Purchase Remove Purchase Intent
article thumbnail

How to Leverage Intent Data to Drive More Business

NetLine

Collect data As you can see, intent data is gathered from numerous sources, some of which an organization may own and others of which an organization can pay to access. However, when you collect these data points across an entire company, the purpose of buyer-level intent data quickly becomes more clear.

article thumbnail

8 SaaS Marketing Trends You Can’t Ignore in 2020

Single Grain

Governance, Risk & Compliance. Flexible pricing strategies will be adopted. These types of ads increase purchase intent by 18%. Dynamic pricing packages: With machine learning, SaaS companies can adjust pricing based on various factors such as supply, demand and competitors’ prices. Management.

article thumbnail

Seven Ways to Humanize B2B Marketing

Webbiquity

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. Turning customers into stark, raving fans of your brand or product is something that can’t be purchased. It has to be earned.