Martech

OCTOBER 1, 2021

It would run counter to almost everything we’ve said on the subject at MarTech to propose that marketing ops professionals — the people who execute within the marketing tech stack — should not have a seat at the table when it comes to marketing tech procurement. Let me know: kdavis@thirddoormedia.com. Editorial Director.

Marketing Attribution 113

Marketing Attribution Marketing Automation Services Allocation InsideView 113

Convert

JULY 14, 2021

When you’re starting out, free tools like Google Optimize are great. One of the best free A/B testing tools is Google Optimize — the successor of Google Analytics Content Experiments. That’s Google Optimize. But there are times when using Google Optimize makes perfect sense. The Google Optimize Debate.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

Hubspot

AUGUST 21, 2023

I work with companies like Facebook and Google to help promote their college recruitment events." After the Meeting: Sales Proposal Email to Client Consider this email a digital elevator pitch. We use different tactics than our competitors, including [differentiators from other companies in your space].

Template 69

Template Work Management Case Studies Case Study 69

ClickZ

MARCH 2, 2020

30-second summary: Emerging AI developments that boost Google conversion values by 30% or more. Whether it’s enabling shoppers to view furniture in their homes or allowing them to try on clothes in a “virtual dressing room”, AR is yet another opportunity for brands to differentiate themselves from the competition.

Paid Content 145

Paid Content Multi-Touch Attribution Marketing AI Trends 145

QuanticMind

NOVEMBER 1, 2018

Google AdWords (Now called Google Ads) and Bing Ad Center have evolved dramatically over the past several years, developing more features that enable advertisers to make their ad targeting more precise and their keyword bids more efficient. Most advertisers lack the tools needed to take advantage of the new Google Ads features.

Paid Search Agency 41

Paid Search Agency ROAS Long Tail Marketing Ads 41

Marketing Insider Group

JULY 22, 2015

Provide the type of content to get you found early in the buying process on LinkedIn, Twitter and Google Search. This is the secret sauce to beat and differentiate yourself from the competition. Differentiate Yourself From The Competition. How differentiated would that approach make you? Are they finding you?

Curation 100

Curation Sales Cycle RFP Content 100

Directive Agency

JULY 20, 2018

Now, a lot of times it can be difficult to have both an H1 that targets a keyword and sells your brand or differentiates your services. “ By using specific data, you can differentiate your brand in a way that only you can do because it’s proprietary data to your business. Detailed research. Competitor analysis. Free quote.

Landing Pages 40

Landing Pages Service Video Marketing Marketing Proposals 40

SalesIntel

APRIL 15, 2024

Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts. Make your business stand out by building your unique expertise compared to other service providers in your class.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

Hinge Marketing

MARCH 4, 2019

It usually starts with a simple Google search. Now, if during the Google research phase your content helped these executives understand and diagnose their issue, your firm will make it onto that list. Synchronize differentiators and brand positioning. Differentiators and market positioning are central to a strong brand.

Service 91

Service Brand Identity Branding Differentiation 91

Vidyard

JULY 27, 2022

Demo Videos Provide More Time for Differentiation 5. Closing: Proposal Walkthrough (from Salted Stone) 4. Example Video Closing: Proposal Walkthrough (from Salted Stone) Email Template Hey {first name}, We’ve completed the proposal! I’m thrilled to be sending you our {engagement type} proposal.

Template 73

Template Video Marketing Work Management FAQ 73

Marketing Interactions

JANUARY 3, 2022

I propose that the way you’d premise and focus the content is different and should be to increase relevance and answer the different questions that each scenario raises. For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem.

B2B 69

B2B Paid Search Agency Lead Scoring Lead Ranking 69

Valasys

MARCH 5, 2019

Other reasons are: The software company pipeline has a long buying cycle that requires an extended time to propose, close, and fulfill new sales Their focus shifts from lead generation to supervision of new product development or implementation of services The interest to build a second lead generation channel wanes as the effort increases.

Enterprise Management 49

Enterprise Management Work Management Marketing Management Budget Programs 49

Hinge Marketing

DECEMBER 4, 2019

In reality, however, many mergers and acquisitions produce poorly differentiated brands that lack the focus, personality or market appeal of their progenitors. Position clearly: Maintaining a clear positioning strategy anchored by compelling firm-wide differentiators is crucial for any professional services firm.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Kevin Indig

MARCH 28, 2023

Kevin Indig • 7 min read The 10 SEO ranking factors we know to be true Google only confirmed 10 SEO ranking factors publicly in its history. Kevin Indig • 12 min read A better approach to keyword research for content marketing In this article, I challenge the classic approach to keyword research and propose a new approach.

Best Practices 59

Best Practices Aggregators Case Studies Case Study 59

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. For example, with Google Ads – the average CPC for Google Ads as of Q1 2024 is $2.62. Differentiation from Competitors Ask yourself this: How many competitors are in my market?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Hubspot

JULY 30, 2018

Twitter announced today the selection of two proposals to study the health of its network. Source: Google. Here's a look at the proposals, as well as the public perception of them. Twitter Announces Selected Proposals to Study Network Health Metrics. That points to a potential flaw in the selection of these proposals.

Twitter 40

Twitter Studies Pricing Price 40

Convince & Convert

DECEMBER 28, 2015

But, we’re always trying to raise the bar and differentiate. We send a notification email to our producer, and provide her with a proposed title for the episode. Our producer logs new advertiser copy on a Google doc, and that file remains on our second monitor during the episode taping. It’s worth it (to me).

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Convince & Convert

FEBRUARY 3, 2015

But, we’re always trying to raise the bar and differentiate. We send a notification email to our producer, and provide her with a proposed title for the episode. Our producer logs new advertiser copy on a Google doc, and that file remains on our second monitor during the episode taping. It’s worth it (to me).

Skype 167

Skype Ad Exchange Guidelines Advertising Agencies 167

Hinge Marketing

AUGUST 24, 2015

They never even asked you for a proposal. Your Proposal Is Not Convincing. Some firms are given the opportunity to bid, but the proposal they submit fails to win the business. They likely request proposals from three to five firms. Think about proposals you produce. Frustrating. What’s going on here anyway?

Work Management 48

Work Management Marketing Management Marketing Proposals Best Practices 48

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. There’s more to the proposal than this, but the basics of a lead management plan is in place. How will you be differentiated?

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Hinge Marketing

APRIL 15, 2015

Keep in mind that more than one call is usually necessary to get to a proposal. Obtain a Proposal and a Walk-Through to Understand the Rationale. You’ve discussed your needs and have received the proposal. Remember, the proposal process is not an exact science. On Google+ or LinkedIn? Check References.

Work Management 48

Work Management Advertising Agencies Marketing Management Service 48

Hinge Marketing

JUNE 4, 2014

Most leadership teams in A/E/C firms are fastidious about tracking their hit rate – the number of proposals submitted minus the number of proposals won. On Google+ or LinkedIn? In fact, the average hit rate in A/E firms was 37.1%, according to Zweig White’s 2013 Annual Marketing Survey.

Positioning 48

Positioning RFP Marketing Proposals Work Management 48

Hinge Marketing

NOVEMBER 9, 2016

They also must keep up with the frequent — and often significant — updates to Google algorithm. Target audience research will also help inform your differentiators and how you should be positioned in the marketplace. Think promotional emails, web offers, website copy, pitch decks and proposals. It’s a specialized skill.

Work Management 82

Work Management Marketing Management Marketing Automation Services Webinar Metrics 82

Hinge Marketing

NOVEMBER 1, 2013

Many firms present their value proposition and differentiators as a foregone conclusion – without asking their own clients or prospects what is most important to them. What Does Google’s Latest Update Mean for Professional Services Firms?' Here are 3 main insights discussed in the webinar: 1. Relevance Gap.

Webinar Metrics 48

Webinar Metrics B to B Case Studies Marketing Proposals 48

DivvyHQ

FEBRUARY 7, 2019

Pick any priority keyword that comes to mind and pop it into Google. You can’t be confident your proposed content idea will garner enough engagement or earn enough backlinks to overtake the current page one occupants. (I It’s not hard to see why. Tough sledding and all, SEO remains a top priority.

Keywords 56

Keywords SEO SERP Marketing & Strategy 56

Content Standard

APRIL 29, 2016

What was once a core differentiator—community—is now table stakes in social media. ” Why Twitter, LinkedIn, and Google+ Fail(ed). For companies like Twitter, LinkedIn, and Google+, most innovation has occurred within the walls of their original technologies. Because if you don’t do it, who will?

Work Management 42

Work Management Marketing Management Linkedin Twitter 42

Content Standard

APRIL 29, 2016

What was once a core differentiator—community—is now table stakes in social media. ” Why Twitter, LinkedIn, and Google+ Fail(ed). For companies like Twitter, LinkedIn, and Google+, most innovation has occurred within the walls of their original technologies. Because if you don’t do it, who will?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Linkedin 40

Hubspot

NOVEMBER 14, 2018

In September 2017, Amazon released a public request for proposals from cities vying to become the location for its second headquarters -- setting into motion over a year of events that have caused a range of emotions and responses. You need to decide what your differentiation is, as an SMB, to offer recruits.".

Amazon 66

Amazon SMB Marketing Proposals Hubspot 66

Biznology

JULY 23, 2012

No matter what’s proposed by these service providers, it’s very likely that HIGHLY COMPETITIVE BUSINESS OFFERS won’t be in the lot. Have you read Google Patents Lately? UNIQUE SELLING PROPOSITION FACTORS. Human Pattern Recognition (a.k.a. And you thought 30-Second Elevator Pitches were short!?

SERP 80

SERP Copywriting Validation Emarketing 80

Directive Agency

MARCH 6, 2017

We knew that our service and approach could be a great fit for a B2B firms needs and allow us to differentiate ourselves in a commoditized market. I recognize that as the CEO I can do this, but how can you differentiate your product or service line if you can’t change your brand or strategic positioning? Poor Creative.

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Social Media Sales Management 56

Golden Spiral

NOVEMBER 20, 2018

When you present good ideas or propose solutions for your industry, you’re likely to get more speaking opportunities, media interviews, byline article placements, etc. SEO (Search Engine Optimization) Experience: When you’re producing lots of content, ensuring that content gets found by searchers in Google is key!

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Paid Search Agency Marketing Automation Services 59

RebelMouse

MARCH 25, 2019

In late 2018, Google revamped how they measure page speed. PageSpeed Insights now includes new data from Google's Lighthouse platform. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In late 2018, Google revamped how they measure page speed. PageSpeed Insights now includes new data from Google's Lighthouse platform. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

RebelMouse

MARCH 25, 2019

In late 2018, Google revamped how they measure page speed. PageSpeed Insights now includes new data from Google's Lighthouse platform. Lighthouse is a tool built into the latest version of Google Chrome that helps you determine how well your site is performing, and tells you which pages on your site need improvement.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Work Management 40

Hubspot

MAY 23, 2017

Google Analytics, Moz, and Constant Contact were really the only well-known tools. Expertise is the only valid basis for differentiating ourselves from the competition. What it does mean is that you must differentiate yourself by establishing an expertise no one else can match in another way. Not personality. Not process.

Advertising Agencies 69

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 69

Hinge Marketing

MARCH 5, 2014

Strong client relationships that begin during the initial proposal phase. These are the differentiators you want to be known for – and they could be one thing or a combination of things. Your employees who are industry experts are probably being searched for by name in Google. The secret to their success?

Impressions 48

Impressions Marketing Websites Marketing Proposals Marketing Prospects 48