Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). Simplifying and personalizing the buying process is now the key differentiator. HubSpot ). KoMarketing ). Business2Community ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Sprout Social

JUNE 22, 2021

16% of consumers follow brands on LinkedIn. Why you should be on LinkedIn. While LinkedIn is often associated with B2B marketing, there’s plenty of reasons why brands should consider developing their LinkedIn strategy. Google My Business. 8% of consumers follow brands on Google My Business. million US users.

Social Media 118

Social Media Stats Ideal Customer Profiles Media 118

Marketing Insider Group

NOVEMBER 18, 2020

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

APRIL 7, 2021

Here’s a secret: When you figure out your differentiation factor and develop content around it , you can all but forget about what your competition is up to online. Quick takeaways: Content differentiation tells you how to reach the right people with useful content. Why is Content the Ultimate Differentiation Factor?

Differentiation 324

Differentiation Top of Funnel B2B Thought Leadership Work Management 324

ClearVoice

FEBRUARY 2, 2024

Differentiate your brand. By analyzing your target market’s demographics, tastes, and purchasing behaviors, you can systematically hone in on the most effective content for inspiring their patronage. The process involved creating a mix of LinkedIn-sponsored and personalized messaging focused on unique business challenges.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Directive Agency

FEBRUARY 1, 2022

” Be honest, how many times have you honestly searched for something you were looking to purchase with that level of specificity and intent? Their differentiated approach to cybersecurity and dark web monitoring is not the classic case of threat intelligence, even if it may serve the same end more efficiently. The results?

Enterprise Management 52

Enterprise Management Top of Funnel Allocation Marketing & Strategy 52

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Total Addressable Market (TAM) on LinkedIn.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

seo.co

JANUARY 23, 2022

Linkedin is my personal favorite for this. In today’s world, so many SEOs are asking for links that in order to differentiate yourself, you may need to first expect to “give” before you “get” when it comes to links. Take Advantage of Google News. Your first option is one of the easiest.

High Quality Lead 98

High Quality Lead Press Link Building Thought Leadership 98

Only B2B

JANUARY 29, 2018

Douglas has been recognized by LinkedIn in their Sophisticated Marketing Guide as a top marketer, and his blog is known internationally as a resource for marketing-related technology research and discovery. Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Samantha: Linkedin | Twitter.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Marketing Insider Group

MARCH 17, 2014

Additionally, marketing has to understand the shifts in how our customers are getting information to inform their purchase decisions. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Martech Advisor

DECEMBER 17, 2019

An eMarketer report found that Amazon is stealing Google’s share in search traffic (at least in the US) with its search business growing by 30% this year. While Google remains miles ahead of Amazon, the e-commerce giant seems to be catching up, with its search share in the US estimated to grow from 13% to 16% by 2021.

Amazon 84

Amazon Work Management Marketing Management Marketing & Strategy 84

Hubspot

AUGUST 7, 2018

In the crowded space of the internet, how are you supposed to differentiate your business to reach the right audience? With 89% of B2B buyers and 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Webbiquity

JANUARY 2, 2013

What is the source of the largest share of social traffic to websites? (It’s B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Furthermore, half of all Google+ users are under 25 years old. 25 Social Media Facts and Statistics.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Parse.ly

OCTOBER 28, 2020

How to track it: The easiest way to measure your backlink traffic is by using a tool that can track the number of backlinks your content is receiving. Google also rewards sites that have a higher concentration of backlinks because it will recognize your content as being more reputable since other sites are linking to it regularly.

Content Marketing 45

Content Marketing Marketing Analytics Tools Content Eye-Tracking 45

Optinmonster

DECEMBER 4, 2019

By 2022, video consumption will take up 82% of internet traffic. The goal is to use publication and promotion of content to increase lead generation and drive more organic traffic. By building out barkpost.com, they’re essentially getting free traffic and free advertising to their main product, barkbox.com.

Paid Content 89

Paid Content Practices Top of Funnel Work Management 89

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. Using a sub-domain of your corporate site can deliver search traffic from day one.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

accelerate agency

APRIL 12, 2023

You’re not selling software as a one-off purchase but rather with an all-in ongoing service model. First, you have to get as much organic traffic to your site as possible. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. How is SaaS marketing different?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

ActiveDEMAND

JANUARY 5, 2018

Many businesses focus on generating large volumes of traffic. While this can work, there will be limiting factors that arise including decreasing purchase frequencies, smaller average orders, and lost market share. They invest a lot of money into advertising and marketing campaigns to drive traffic.

Demand Generation Agencies 45

Demand Generation Agencies Demand Generation Demand Generation 45

Hubspot

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. Legacy salespeople focus their energy on “checking the boxes” their sales manager laid out for them instead of listening to the buyer and supporting them through the purchasing process. What differentiates your category in the buyer’s eyes?

Sales Management 95

Sales Management Top of Funnel Buy Advertising Agencies 95

Ledger Bennett

MAY 7, 2020

Channels: Content marketing, Referrals, Trade shows, Events, SEO, PR, viral campaigns, Programmatic, Google Display Network, Facebook Traffic Ads, LinkedIn Sponsored Post, any Social Media engagement plays (page likes, post comments, etc). Avoid: Trying to get the user to make a decision, purchase, or sell to them.

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 52

Unbounce

MAY 24, 2021

On any given day, Google registers an average of 3.5 Unfortunately, it can be an uphill battle to capture some of that traffic unless you know your target audience as well as you know your product. This guide will share 14 different ways to start driving traffic to any page on your website, conversion-focused landing pages included.

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Exo B2B

JUNE 28, 2019

If a client is looking for a solution to an important problem that he regularly experiences in the course of his work, will he think of you or will he easily find you by doing a Google search? Of course, LinkedIn is the favorite in B2B. LinkedIn is a rapidly growing ecosystem that deploys tools tailored to different goals.

Brand Identity 53

Brand Identity Branding B2B Marketing Automation Services 53

accelerate agency

OCTOBER 21, 2020

Generate more site traffic. First, you have to get as much organic traffic to your site as possible. We will start by looking at how to get more traffic to your SaaS site. Generate More Site Traffic. There are five tried and tested ways to get more traffic to your SaaS site. How is SaaS marketing different?

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

SnapApp

APRIL 4, 2018

It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. . Common tool used: Google Analytics . . . #2: Top level traffic, before and after. Website Traffic.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Martech Advisor

DECEMBER 23, 2019

Consumers have started to use voice to make purchases; the voice shopping market is already worth $ 2 billion and is all set to grow to $40 billion by 2022. Some of the largest players, Google, Amazon, and Apple, have specific programs for voice search. Talk to us on Facebook , LinkedIn , or Twitter.

Marketing Budget 56

Marketing Budget Marketing AI Marketing Management Amazon 56

Valasys

SEPTEMBER 20, 2023

Infact, according to Marketing Words, 68% of consumers say that brand stories influence their purchasing decisions. Storytelling in marketing assists businesses in differentiating themselves from their competition and carving out a niche for themselves. Then, gracefully introduce your product, providing it with context and depth.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? Additionally, our content approach covers three main goals: Increased website traffic. How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

What is your value proposition and your differentiation? Additionally, our content approach covers three main goals: Increased website traffic. How will you be differentiated? Right now you’re using Twitter and LinkedIn to broadcast your messages rather than engagement. Builds traffic to your website.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Moz

MAY 1, 2019

For agencies, the ability to show a certificate of completion is a way to differentiate themselves amongst a crowded market. I knew from my own experience how valuable having “HubSpot Inbound Certified” and “Adwords Certified” on my LinkedIn profile was — they allowed our team to show proficiency to our prospective clients. Sign me up!

SEO 54

SEO Enterprise Management Class Paid Search Agency 54

Marketing Insider Group

AUGUST 30, 2019

Search engine optimization (SEO), for example, aims to get your company found on Google by increasing its presence in unpaid search results. More than half of the world’s web traffic comes from mobile devices, so if you’re not implementing a mobile-first strategy, then you’re ignoring more than 50% of your potential leads.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

ClearVoice

MAY 17, 2019

Though Facebook, Instagram, LinkedIn and other social media networking sites are important to pay attention to as well, without a website or freelance portfolio , you don’t have an area to tell your story how you want it to be told. Not so) fun fact: Google suppresses new websites for the first three months.

Marketing Websites 97

Marketing Websites Business Work Management Template 97

Content Standard

APRIL 19, 2024

Sixty-eight percent report using Facebook, 47 percent use Instagram, and 27 to 35 percent of adults say they use Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+.

Paid Content 90

Paid Content Social Media Advertising Channels Brand Identity 90

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” Very early on, they made a strategic business decision to focus on organic traffic and growing it via SEO, so I very quickly went from a part time content writer and editor into SEO. ” That’s pretty good. Christine: Very cool.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Salesforce Marketing Cloud

APRIL 16, 2024

How can you use digital marketing to differentiate your brand and carve out a unique space in a crowded marketplace? Say you’re a local bakery hoping to increase foot traffic and online orders. For small businesses, SEO is invaluable as it enhances online presence, drives organic traffic, and boosts brand credibility.

Small Business Marketing 104

Small Business Marketing SMB Planning Enterprise Management 104

seo.co

DECEMBER 18, 2020

Why Isn’t My Business Appearing in Google Local Search? + When a user enters a query with a local keyword (or a geographic indicator is telling Google their location), Google produces a separate set of results near the top of the SERPs. Local SEO – Table of Contents. Introduction – What is Local SEO?

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Hubspot

MARCH 29, 2018

If you are new to the search space, the purpose of search engines like Google is to provide the best results when someone completes a search. Google explains keyword stuffing as: Lists of phone numbers without substantial added value. It’s pretty easy to spot and Google will be able to tell that the content sounds unnatural.

SEO 74

SEO PageRank CAN-SPAM Ad Exchange 74

Hubspot

JUNE 20, 2015

The middle of the pack accounts for nearly one-third of homepages and is separated into three groups differentiated by providing one, two, or five links. Google+ , at 11% has always had a branding problem as a social platform and while the future is questionable, it’s currently linked to more than LinkedIn, Pinterest, and Instagram.

Top of Funnel 28

Top of Funnel Social Media Media Marketing Budget Creation 28