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Seven Ways to Increase Your Brand Influence

Webbiquity

This is particularly important for brands with customers who purchase via different routes and devices. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. An effective way to circumvent this problem is to practice proper channel management.

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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer.

Insiders

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Martech news roundup: Salesforce, LinkedIn, Uberall + Trustpilot, AdRoll

ClickZ

LinkedIn’s CMO posted that she will be stepping down at the end of the year. LinkedIn CMO to step down at end of year. As we covered here , Shannon Brayton, CMO of LinkedIn, announced in a LinkedIn post on Thursday that she’ll be leaving at the end of the year. What it is. Why it matters. Why it matters.

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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty. Wrapping Up.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors. Giving each segment a human face helps you tailor your content to communicate in a way that reaches their hearts as well as their minds.

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5 Crucial Components of a Strong Brand Strategy

Tomorrow People

Most B2B marketing focuses on the value that a solution provides to the business – but the Motista study shows that B2B buyers actually struggle to differentiate between potential suppliers on this basis. The real differentiator is the emotional benefit they personally feel from making a particular choice.”. Jane Fleming, LinkedIn.

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5 Steps for Creating a B2B Digital Marketing Strategy

The Marketing Blender

These could include LinkedIn, email marketing, content marketing, or SEO. It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision. Select the ones that your target audience frequently uses.