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Myth Busters: 3 Sales Intelligence Assumptions Dispelled

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Most of these myths lump all data providers together, failing to distinguish between bargain contact lists and verified data intelligence services: Think Netscape vs. Google Chrome. When a new CTO joins a company he or she is likely to make new technology purchases. Myth 2: All Purchased Data Is Old and Useless.

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Sales Intelligence: What to Expect When You’re Prospecting

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Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. A huge volume of names in a database doesn’t mean much if those contacts don’t have purchasing power.