Webbiquity

article thumbnail

Branding Your Company – Communication is at the Core

Webbiquity

Especially in categories where differentiation based on product features is difficult, branding is largely judged through customer service quality and responsiveness. Their entire function is to align the customer with the company. Super brands are known for near-zero customer churn, reliability, and service at the highest level.

article thumbnail

Seven Ways to Increase Your Brand Influence

Webbiquity

Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Content that is poorly written, unoriginal, or created using AI writing tools will defeat the purpose and possibly even get you penalized by Google and other search engines. Conclusion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

On June 28th, 2011 Google Plus was launched with great fanfare. The full weight of Google, a $700+ billion behemoth, pushed to make the new social media platform a success. From the outside, it appears scope creep was a major issue with Google Plus. YouTube – acquired by Alphabet (Google). Guest post by Nico Prins.

Training 214
article thumbnail

How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Advertising through channels like Google Ads allow you to target people who are searching for information about exactly the products or services you offer.

article thumbnail

How B2B Brands Can Drive More Leads This Year

Webbiquity

The competition to improve organic rankings and appear on the first page of Google is tough. Advertise your products on other sites within the Google network. Use Google Analytics to track the number of visitors to your website. It’s the preferred direct marketing tactic for low cost and high ROI. Content Marketing.

article thumbnail

Five Brand Building Tips for B2B Businesses

Webbiquity

In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. Use the same address, contact email, and phone number that are present on your “About Us” or “Contact Us” page in all business directories and online listings such as Yelp and Google My Business.

article thumbnail

Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Simplifying and personalizing the buying process is now the key differentiator. Engineers view Google as the most valuable content resource, followed by vendor websites. KoMarketing ). It’s not your imagination: B2B buying cycles are getting longer and more complex. Content Marketing Institute ).