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4 Areas Of Actionable Buyer Insights Can Help You Deliver A Differentiating Digital Buying Experience

Tony Zambito

In today’s new reality and a new era for B2B , planning for and differentiating on digital buying experiences will become a new frontier in the future of buying. Lack of opportunities, lost customers, losing deals, inability to generate leads or inability to capture the attention of buyers. If not, are you planning to get ready?

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Transforming B2B Sales with Generative AI: The xiQ Revolution

xiQ

Transforming B2B Sales with Generative AI: The xiQ Revolution Generative AI will Create $1.2 One such technology revolutionizing B2B sales is generative AI. With xiQ’s generative AI capabilities, B2B selling is reaching new heights. One such technology revolutionizing B2B sales is generative AI.

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Getting to Know Derek Edmond, Our Senior Vice President of Demand Generation

Walker Sands

In early 2023, we announced that Walker Sands had acquired KoMarketing in an effort to expand our growing demand generation capabilities. Former KoMarketing Managing Partner Derek Edmond recently stepped into a new role overseeing our Demand Generation function, which includes paid media, SEO and marketing operations.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

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How to Differentiate Between Warm and Hot Leads

Zoominfo

How to Generate Warm Leads. You’re better off directing your energy at generating warm leads. Let’s do a quick refresher on how to generate warmer leads. It will mean more coming from a real customer than a sales rep. Cold calling is a low percentage game. While it’s not a waste of time, its yields are often contemptible.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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7 Steps to Differentiated Marketing Strategy – part 1 [Video]

Hinge Marketing

want to talk to you about 7 Steps to a Differentiated Marketing Strategy. Today, I want to talk about 7 Steps to a Differentiated Marketing Strategy. Because once you get your differentiators, then you’re also going to have to promote them. So, go to hingeuniversity.com/differentiation. TRANSCRIPTION: Hi.