Only B2B

AUGUST 21, 2023

Reaching decision-makers, handling gatekeepers, and capturing attention in an oversaturated market can be daunting. Integrating Social Media Engagement in Appointment Setting Social media (Facebook, Instagram, LinkedIn , Twitter) offers a unique platform for engagement. Appointment setting is not without its challenges.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Tomorrow People

SEPTEMBER 27, 2022

They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. Gatekeeper: Stops your product from being approved. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding. Personas are fictional profiles based on real data. Then you can add your own brand.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Webbiquity

JULY 26, 2010

Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Mi6Agency Marketing ( Emarketing CMO Demographics Case Study Audience Twitter Aging ). Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content4Demand

JANUARY 31, 2023

Some of the gatekeepers, if they’re worried about the money—it’s not that they’re not willing to spend money, they just need to see that the ROI is there, and they’re not willing to back off until they have that broader story told. Not only is it vague, it doesn’t differentiate your solution from anybody.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Conductor

DECEMBER 3, 2019

We weren’t really aligned with that when I first started, and I thought the best way to speak to the people who are the gatekeepers to getting things deployed on the website is to speak their language and be in their processes. Our web and e-comm team works pretty much exclusively as scrum teams. It’s simple living.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98