B2B Memes

AUGUST 10, 2012

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” When the publication is paid to publish it, though, all bets are off.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” When the publication is paid to publish it, though, all bets are off.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

ClearVoice

MARCH 10, 2020

Because you work across multiple verticals, you need to differentiate messaging for each one. There are several ways to go beyond the conference room brainstorming session and hear from the most valuable messaging gatekeepers of all…your customers. Your brand likely doesn’t serve one particular vertical.

Verticals 101

Verticals Paid Search Agency Content Marketing Content 101

SalesIntel

NOVEMBER 10, 2022

Differentiating data providers based on pricing might look simple, but there’s more that you need to consider besides the dollar amount – you also must account for the value it brings to your sales team’s productivity. . When all is said and done, pricing is going to play an important role in making your decision.

Contacts 52

Contacts B2B Best Practices Lead Ranking 52

Navigate the Channel

NOVEMBER 28, 2023

They are like the digital gatekeepers that determine which websites rank higher and are more likely to be seen by users. This competitive intelligence helps your firm identify gaps or opportunities to differentiate itself. One of the factors that search engines consider when ranking websites is the frequency of content updates.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

AUGUST 31, 2020

Sales teams aren’t information gatekeepers anymore. Gatekeeping information and publishing content for its own sake don’t do you any favors. Position yourself as a leader in your industry through comprehensive content and use your opinion sparingly to differentiate yourself. 42% hold managerial positions. Riddled with jargon.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

SalesIntel

JANUARY 10, 2024

These tools empower marketers and sales leaders to not only understand the broad strokes but also to discern the subtle nuances that differentiate segments. SalesIntel has the most direct dial numbers , allowing your sales team to circumvent the gatekeeper and talk directly to decision-makers.

Ideal Customer Profiles 40

Ideal Customer Profiles B2B Sales Advertising Agencies Marketing Budget 40

LEADership

NOVEMBER 26, 2013

In order to differentiate your brand and product/service from the competition, you need to know your competitive landscape as well as you know your own business. There are many influencers, cheque signers and gatekeepers involved. Here are 7 tactics that are working for B2B lead generation today.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Sales Qualified Leads High Quality Lead 40

DiscoverOrg

MAY 30, 2017

That means that when you get on the phone and you start to dial your prospects, you’re going to spend less time dealing with gatekeepers. Differentiate your solution. The third thing that you need to do effectively is differentiate. The third thing that you need to do effectively is differentiate.

Lead Scoring 168

Lead Scoring Lead Ranking Video Marketing Work Management 168

Tomorrow People

SEPTEMBER 27, 2022

They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. Gatekeeper: Stops your product from being approved. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding. Buyer: Owns the budget.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

They help you differentiate between different types of people within your target market, so you can tailor your messaging in a more personalised way. It helps you visualise market gaps easier, so you can find opportunities for differentiated branding. Personas are fictional profiles based on real data. Then you can add your own brand.

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

SmartBug Media

SEPTEMBER 29, 2020

They can be a gatekeeper for your sale if they can’t find the information they need to advise the decision maker. Unlike (primary competitor) , our tools (statement of primary differentiation). Influencer #1 is looking to validate your technology and its ability to integrate with existing tools the team relies on.

Work Management 105

Work Management Marketing Management Product Planning 105

Zoominfo

APRIL 23, 2020

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Differentiate your offering from your competition. Content has misaligned messaging, distributed to the incorrect audience (or no audience at all). Burned by Churn.

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Televerde

MAY 15, 2019

Conversations with prospects benefit both parties: we learn the financial concerns, while prospects can have direct communication with the gatekeeper. CFOs must differentiate themselves from the old guard of finance and be intentional in their pursuit to intimately understand and support every arm of the business.

Digital Transformation 64

Digital Transformation Enterprise Management Work Management Marketing Management 64

DiscoverOrg

MAY 7, 2019

Sales calls the wrong people or reaches a gatekeeper, where they will ultimately get turned away or begin the tedious process of calling up the chain. Differentiate your offering from your competition. Content has misaligned messaging , distributed to the incorrect audience (or no audience at all). Burned by churn.

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information. Staff your booth in a way that a person who is a “gatekeeper” (aka the qualifier) is the first touch point for your visitor. These days, marketers have taken over much of the responsibility of “wining and dining” prospects.

Planning 48

Planning Trade Show B2B Thought Leadership Thought Leadership 48

Webbiquity

JULY 26, 2010

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Earnest on B2B ( Cross-Sell Acquisition Target Campaign Differentiation Statistics Experience ). Reputation to Revenue ( Youtube Broadcast Course Organic Differentiation Media Promotion White Paper Trust ). Why Digital Media Outreach Shouldn’t Be Ignored , April 28, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

AUGUST 23, 2023

The subject line is your gatekeeper, so 50% of email work should be spent crafting and testing different subject lines. Click here to begin the brand differentiation analysis survey. Editor's note: This post contains an excerpt from the book The Predictable Revenue Guide to Tripling Your Sales , and is published here with permission.

Template 51

Template Marketing Budget Work Management Enterprise Management 51

Webbiquity

JANUARY 4, 2022

The Founder Interview Series #29: Lynn Richardson and Brian Richardson, GateKeeper Systems. Today, more than 110 airports rely on software from the company he started, GateKeeper Systems. Differentiating professional services is hard. Lynn Richardson was a forward-thinking airport executive who decided to change that.

Enterprise Management 334

Enterprise Management Work Management Marketing Management Marketing Automation Services 334

Content4Demand

JANUARY 31, 2023

Some of the gatekeepers, if they’re worried about the money—it’s not that they’re not willing to spend money, they just need to see that the ROI is there, and they’re not willing to back off until they have that broader story told. Not only is it vague, it doesn’t differentiate your solution from anybody.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

ClearVoice

MAY 5, 2020

Another way to differentiate content levels and content types? Getting buy-in from the almighty budget gatekeepers can usually be solved with a quick competitor analysis. A content type is a medium or format and it works as part of a content level, along with other content types. Look at the volume.

Lead Scoring 82

Lead Scoring Lead Ranking Planning Content Marketing 82

Conductor

DECEMBER 3, 2019

We weren’t really aligned with that when I first started, and I thought the best way to speak to the people who are the gatekeepers to getting things deployed on the website is to speak their language and be in their processes. Our web and e-comm team works pretty much exclusively as scrum teams. It’s simple living.

Paid Search Agency 98

Paid Search Agency Paid Content Enterprise Management Planning 98

Hubspot

NOVEMBER 12, 2014

They are often "guarded" by a gatekeeper. Gatekeeper. Here''s an example of positioning statements on a sales call from Advanced Marketing Concepts : Sales Rep: I help marketing leaders who are frustrated with the inability of the sales team to differentiate their products in a crowded market. Decision-Maker.

Top of Funnel 28

Top of Funnel Paid Content Work Management Marketing Management 28

Content Standard

JUNE 3, 2021

As brands work to find new ways to differentiate themselves from the competition, content quality assurance (QA) is critical. Developing strong, differentiated topics? Marketing teams can minimize these issues by creating a clear final gatekeeper of quality who is empowered to arbitrate conflicting stakeholder feedback.

Planning 137

Planning Guidelines Paid Search Agency Content 137

Martech Advisor

OCTOBER 15, 2019

CDM is a key link in the larger conversation around better leveraging organizational data – including of course customer data - to drive profitability and differentiated customer experiences. CDM is also the gatekeeper to the conversation on compliance with globally evolving customer privacy rights and regulations.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84

Hubspot

MAY 15, 2013

Marketers were taught to be focused as gatekeepers to what truly happened inside a business, and journalists relied on them. As a result, marketing education focused on empowering PR pros to identify key events to expose their executive team to key audiences, and choose the venue, message, and invite list accordingly. New School: Got a Story?

Paid Content 28

Paid Content Education Planning Paid Search Agency 28

SalesIntel

FEBRUARY 19, 2024

SalesIntel – Best Amongst the Seamless Alternatives The Primary Differentiator? Talking to the gatekeeper and convincing them to connect you to the decision-maker is often an effort in futility. SalesIntel has made it easy to get past the gatekeepers and reach the decision-makers. and SalesIntel. You need direct dials.

Marketing AI 52

Marketing AI Pricing Price Intent Data 52

Webbiquity

JUNE 12, 2019

There are champions to support and decision makers to impress, plus gatekeepers and influencers to keep happy as well. Say things that differentiate your brand from competitors. In B2B, it’s often necessary to foster relationships with a number of different people in the organization. Share strong opinions, make predictions.

Top of Funnel 233

Top of Funnel B2B Thought Leadership Thought Leadership B2B 233

Hubspot

JANUARY 14, 2014

I believe in the next year, you''ll see more brands focus on owning a channel (instead of ''spray and pray'' in multiple channels) and move to a ''less-is-more'' strategy by focusing on truly differentiated content. At least, I hope this is the case.". -- Joe Pulizzi, Founder of The Content Marketing Institute.

Advertising Agencies 28

Advertising Agencies Paid Search Agency Enterprise Management Allocation 28

Sprout Social

OCTOBER 17, 2016

This improves your chances of bypassing gatekeepers and getting in front of decision makers. How Social Media Marketers Use Instagram One of Instagram's key differentiators is its focus on keeping users within the app. Advertising on LinkedIn LinkedIn is the perfect network for social media advertising in the B2B arena.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

QuanticMind

OCTOBER 25, 2017

Brinker notes that for all these significant touchpoints, marketers increasingly act as the central hub that owns these activities, similar to the way IT departments were once popularly the gatekeepers of all enterprise technology in the 1990s and early 2000s. Artificial Intelligence Ain’t Art. Featuring: @MerryMorud.

Paid Content 40

Paid Content Paid Search Agency Amazon Enterprise Management 40

Contently

NOVEMBER 2, 2022

Let’s discuss some of the most critical differentiators. Good journalists remain gatekeepers of information, only reporting on the facts and not hearsay. After all, both involve creating original content designed to inform or entertain an audience. Journalism: Objective Reporting of Facts.

Content Marketing 148

Content Marketing Top of Funnel Paid Search Agency Content 148

Customer Experience Matrix

DECEMBER 19, 2016

Instead of dealing with Apple, Facebook, Google, and Amazon for different purposes, individuals will get a more coherent experience by selecting one gatekeeper for just about everything. This will give gatekeepers more complete information for each customer, which will let the gatekeepers drive better-tailored experiences.

Work Management 120

Work Management Marketing Management Guerilla Marketing Tips 120