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B2B Memes

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Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” When the publication is paid to publish it, though, all bets are off.

article thumbnail

Lewis DVorkin: Content Marketing or Advertorial?

B2B Memes

But, radically, DVorkin argues against such differentiation between an advertiser’s content and, say, Forbes ’s own editorial: “content is content, and transparency makes it possible for many different credible sources to provide useful information.” When the publication is paid to publish it, though, all bets are off.