The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. growth forecasts. predictions.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40

The ROI Guy

JANUARY 17, 2011

Now, over 90% of B2B buyers require quantifiable proof of bottom-line impact from any significant purchase, and over 81% expect vendors to create and deliver the financial business case for most proposed purchases (IDC). Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

By not engaging early, sales is left responding to proposal requests versus helping to set strategy and recommend solutions – a sure recipe for smaller deal size and less competitive advantage. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Tomorrow People

FEBRUARY 14, 2022

According to Gartner, a B2B buying group typically consists of 6 to 10 decision makers. Clayton Christensen, the pioneer of the framework, proposes that people buy (or in his words, ‘hire’) products because it will help them with a ‘job’ they believe needs to be done. Determining who they are can be a challenging task.

Marketing Strategy 156

Marketing Strategy Marketing & Strategy Planning Tips 156

chiefmartech

APRIL 12, 2022

Over a decade ago, as tech stacks in general — not just martech — were expanding rapidly, Gartner proposed a way to organize them by “ pace layer.” ” They suggested three layers: systems of record, systems of differentiation, and systems of innovation. Evolution of Martech Tools Over Time. New tools are added.

Marketing Automation Services 116

Marketing Automation Services Work Management Marketing Management Verticals 116

The ROI Guy

FEBRUARY 4, 2009

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998). Advantage Microsoft.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. How can you really know the answer to that and have real confidence if you’re not on those calls, or if you haven’t seen the prospect’s reactions to proposals or new products?

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

chiefmartech

FEBRUARY 6, 2018

In Gartner’s hype curve, I think AI in marketing is already starting to peak, with disillusionment arriving quickly. I actually believe that, in general, the frequency of Gartner hype curves are increasing — you can go from the peak of hype to the trough of disillusionment within a year. That’s impressive.

Marketing AI 63

Marketing AI Lead Ranking Work Management Marketing Management 63

B2B Digital Marketer

OCTOBER 19, 2020

And as you know, with sales, if you can get their curiosity, if you can differentiate yourself and kind of peak their interest, you’re in, then it’s, then, then that’s your time to shine. And you know, and my whole, my whole philosophy, the way I differentiate myself, you know, like you said, you get pitches all the time.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. How can you really know the answer to that and have real confidence if you’re not on those calls, or if you haven’t seen the prospect’s reactions to proposals or new products?

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70

Ambal's Amusings

AUGUST 27, 2009

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Or ask whether your salespeople can meet with their decision team to present customized proposals or quotations. Her blog is Phoenix Rising and her business is PeopleWhoKnow. Rebel Brown's Tip.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

chiefmartech

OCTOBER 30, 2016

A few recent studies would confirm that I am not alone: Gartner’s recent Hype Cycle for Digital Marketing and Advertising (2016) saw attribution sliding down the Peak of Inflated Expectations deeper into the Trough of Disillusionment. According to Gartner, reasons for the descent range from unrealistic expectations to vendor hype.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Madison Logic

AUGUST 17, 2023

According to Gartner, sales reps only have a mere 5% of a decision-maker’s time during their B2B buying journey. Marketers create that differentiation through more personalized stories that highlight brand values, company culture, or the positive impact of solutions.

Storytelling 52

Storytelling Top of Funnel Buy Account Based Marketing 52

The ROI Guy

OCTOBER 24, 2014

Buying Experience is THE Differentiator Did you know that 53 % indicate customer experience in the sales process is more important than brand, product, service and price in creating meaningful differentiation and customer loyalty?

Forrester 40

Forrester Buyer Personas Marketing Proposals Differentiation 40