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Elevate B2B Marketing News Weekly Roundup: Marketing Budgets Climb, Threads EU Rollout, & Brands Going Acoustic on AI

Top Rank Marketing

TechCrunch Threads Launches in EU, Expanding Reach of Meta’s X Rival App European Union-based consumers have been given the ability to use Meta’s Threads social platform — which has gained traction and users since X (formerly Twitter) changed ownership and branding, topping the 100M monthly user threshold, Meta recently announced.

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Adapt or Perish: The Evolution of B2B Sales in the Digital Age

xiQ

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. This shift in the sales process poses challenges for sellers in effectively engaging with potential buyers and directing their purchasing decisions. In the last 2 years in the post-pandemic world, B2B sales and marketing have drastically changed.

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The Essential Role of B2B Marketing Collateral in Generating B2B Leads and Winning Deals

The Lead Agency

The importance of B2B marketing collateral in the sales process is often overlooked, but by examining four key areas: building credibility and trust, nurturing relationships, guiding prospects, and setting the stage for long-term success, your marketing collateral can help generate B2B leads and win more deals.

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From Bad to Great: How to Leverage Customer Complaints

ClearVoice

By building a product and providing a service focused on solving customer pain points, you differentiate your company from the competition. Developing a strategy for customer complaints Online reputation management , in a nutshell, is a process that enables companies to maintain control of their brand’s public perception.

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CSG Acquires Kitewheel

The Customer

In today’s hyper-connected, hyper-personalized world, the ability to offer differentiated customer experiences can make or break a company and brand,” said Mark Smith, president, Kitewheel. “By For more information, please visit [link] and follow Kitewheel on Twitter and LinkedIn.

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Why A B2B, Account-Based, Marketing (ABM) Strategy Must Be A Priority

Hinge Marketing

For many, the ultimate goal is to help increase/improve opportunity engagement throughout their funnels or pipelines. This is where ABM can help. Focusing your messaging and selling will help your company or firm be more effective and is a key pillar of ABM. A Striking Benefit of B2B Account-Based Marketing. See Figure 2.).

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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

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