The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Martech

JULY 6, 2023

“Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice.

eCommerce 103

eCommerce Trends Amazon Gartner 103

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Source: Gartner. Brand storytelling is a great way to get your point across, differentiate your brand, and work out new ideas. Every brand has a story to tell.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketri

JANUARY 29, 2024

For example, Gartner forecasts that 30% of outbound marketing messages that originate from large organizations will be synthetically generated—not 10 years from now, but by next year! It was highly creative, resulting in original campaigns that differentiated companies. And marketing automation was still just the germ of an idea.

Efficiency 117

Efficiency Copyright B2B Sales Differentiation 117

Top Rank Marketing

FEBRUARY 26, 2024

A seasoned agency partner can help your company and its solutions stand out at a time where differentiation is absolutely vital. Research from Gartner found, for example, that more than 70% of buyers consider at least four software providers before making a final purchase decision. Again, it comes down to differentiation.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Webbiquity

FEBRUARY 15, 2022

Compare this to the definition of lead gen offered by Gartner. Your GTM strategy reflects how you position and differentiate your company, determine pricing and channels, capture the buying journey, launch products, and engage with customers and influence and motivate them to buy your solutions.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Biznology

MARCH 7, 2018

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. A competitive differentiator. “Okay, I know what we are talking about. You don’t share your positioning statement?

Positioning 160

Positioning Video Marketing Gartner Differentiation 160

Tomorrow People

MARCH 30, 2021

Most B2B marketing focuses on the value that a solution provides to the business – but the Motista study shows that B2B buyers actually struggle to differentiate between potential suppliers on this basis. The real differentiator is the emotional benefit they personally feel from making a particular choice.”. Jane Fleming, LinkedIn.

Webinar Metrics 156

Webinar Metrics Brand Identity Branding Marketing & Strategy 156

Martech

MARCH 3, 2022

Gartner predicts that the integration/automation market is projected to grow by $32 billion by the end of 2025, scaling nearly 50 percent in five years alone. . Source: Gartner. Gartner revealed that 34% of CIOs in the U.S. Building differentiation via innovation by creatively assembling “commodity” systems. .

Enterprise Management 98

Enterprise Management Automation Co-Registration Marketing Management 98

Top Rank Marketing

DECEMBER 22, 2023

Marketing Dive Is Marketing Becoming More Complex? Report] Within two years marketers will work with an average of 7.5 service providers, manage 14.6 channels, and utilize 16.3

Marketing AI 78

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 78

Top Rank Marketing

FEBRUARY 12, 2024

This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed. Live or recorded influencer videos The crossover between video marketing and influencer marketing is natural.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

The ROI Guy

MARCH 15, 2016

According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements. > Customer stories and case studies are the best way that providers can communicate differentiation that buyers trust , this according to 70% of the decision makers surveyed.

Gartner 40

Gartner Demand Product Case Studies 40

Martech

AUGUST 30, 2022

More broadly, businesses are recognizing that adequate customer experiences are becoming table stakes, making it more difficult to achieve differentiation that drives business success. Gartner’s depiction of the customer journey. So merely adequate experiences aren’t enough to differentiate one brand from another.

Touchpoints 100

Touchpoints Gartner Word of Mouth Loyalty 100

The ROI Guy

MARCH 24, 2014

As technology buyers have changed, now more knowledgeable, empowered and in control of the purchase decision process, technology sales reps have not evolved to keep pace, this according to a recent article by Gartner. The Gartner research is outlined in this blog article by Tiffani Bova at: [link]. The evidence?

Gartner 40

Gartner Buyer Personas Paid Search Agency Demand Generation Agencies 40

Martech

DECEMBER 28, 2023

A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes. .” I’ve been hearing it a lot lately and so have many marketers I’ve spoken to.

Marketing AI 102

Marketing AI Allocation CMO RFP 102

Exo B2B

OCTOBER 10, 2023

on AI in marketing were that it should play the bottom two roles in the Gartner-style quadrant he created (below). So, in marketing, the three components of the brand identified as such by Kate are: the tagline, the value proposition and the differentiation statements. But this trifecta is more than just three slides of a presentation.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Only B2B

FEBRUARY 1, 2024

Gartner estimates that organizations struggle to capture up to 90% of their customer data due to silos and poor data management. Gartner , 2023) Data silos are the enemy of success. Use this intelligence to differentiate your offerings and develop a winning B2B lead generation strategy.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

6sense

NOVEMBER 5, 2021

He’s not only a Distinguished VP, Advisory at Gartner, he’s also the co-author of books that have become “bibles” to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. Are they confident in their ability to differentiate between the companies they’re considering? We Need Next-Level Differentiation.

Ideal Customer Profiles 48

Ideal Customer Profiles Peer-to-peer Gartner B2B Thought Leadership 48

Mereo

MARCH 21, 2024

Around three-quarters of B2B buyers consider their last purchase difficult or complex ( Gartner ). They do not differentiate their solution or share a compelling value story of how it will make a difference for the buyer. This one example goes to show: Overall B2B buying has gotten more complicated. Buyers do not need salespeople.

Buy 41

Buy B2B Thought Leadership Multi-Channel Sales Cycle 41

6sense

SEPTEMBER 14, 2021

He’s not only a Distinguished VP, Advisory at Gartner, he’s also the coauthor of books that have become bibles to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. The second is perception of nuance — are they confident in their ability to differentiate between the companies they’re considering?

Buy 48

Buy Peer-to-peer Gartner B2B Thought Leadership 48

Biznology

OCTOBER 29, 2019

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services. and G2Crowd , where users leave product reviews—and sellers quake in their boots.

Enterprise Management 135

Enterprise Management Work Management Buy Marketing Management 135

SalesIntel

APRIL 15, 2024

Research by Gartner shows that the typical B2B buying process involves six to ten decision-makers. Research by Google, Gartner, and Motista indicates that, on average, B2B customers exhibit significantly stronger emotional connections to their vendors and service providers than their B2C counterparts.

Enterprise Management 52

Enterprise Management Ideal Customer Profiles Marketing Management Top of Funnel 52

xiQ

JANUARY 30, 2023

According to Gartner: By 2025, 80% of all B2B sales interactions will be digital. As a result, B2B buyers expect sellers to not only possess in-depth knowledge of their products but also to effectively differentiate them from those offered by competitors. Sales have become virtual and digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Content Standard

SEPTEMBER 19, 2023

According to a recent Gartner poll of over 2,500 executives, 70% are actively investigating and exploring generative AI, while 19% are already in pilot or production mode. Subscribe to our monthly newsletter , Content & Context, to receive more insights on the evolution of content from Skyword CEO, Andrew C.

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

ClearVoice

MARCH 1, 2023

By building a product and providing a service focused on solving customer pain points, you differentiate your company from the competition. According to former Gartner research director Esteban Kolsky , only one in 26 unhappy customers will complain, and the remaining 25 will quietly leave.

Work Management 96

Work Management Marketing Management Customer Satisfaction Paid Search Agency 96

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Data from Gartner suggests that it takes an average of 22.5 But as it turns out, that might not be entirely true.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Heinz Marketing

JANUARY 26, 2023

But I believe that one of the best ways to differentiate yourself from competitors and strategically position yourself in the market is by becoming a “category leader”. Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. What is category leadership?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

The Lead Agency

APRIL 13, 2023

Crafting a Lasting Impression: Differentiating Your Brand with B2B Marketing Excellence B2B marketing collateral helps establish a strong brand identity and differentiates a business from competitors, setting the stage for long-term success. Gartner revealed that 89% of companies compete primarily on customer experience.

B2B Marketing 62

B2B Marketing Marketing Automation Services B2B Paid Search Agency 62

Martech

MAY 9, 2022

In fact, Gartner said that by 2025 almost 80% of B2B interactions between suppliers and buyers would happen through digital channels — and that was before the 2020 pandemic accelerated digital even further. The key differentiator between boring and engaging events may lie in the way they bring viewers into the experience.

Top of Funnel 96

Top of Funnel Optimization Digital Marketing Funnels Advertising Funnels 96

Zoominfo

FEBRUARY 23, 2023

The building blocks of a data governance strategy include: a strong team with well-defined roles a robust policy framework a culture that prizes high-quality data Here’s how they all come together to make data governance a key differentiator for your business. What is Data Governance?

Marketing Analytics Tools 100

Marketing Analytics Tools Enterprise Management Privacy Gartner 100

Tomorrow People

NOVEMBER 17, 2021

In fact, a longitudinal study in 2020 revealed that B2B professionals are struggling to differentiate their brand even more than they did in 2015. According to Gartner, 77% of B2B buyers believe that making a purchase is time-consuming. This suggests that building a strong brand is not only a challenge for B2C companies.

Paid Search Agency 156

Paid Search Agency Work Management Marketing Management Companies 156

6sense

NOVEMBER 3, 2021

Build differentiated brands through experience. Pillar 2: Build Differentiated Brands Through Experience. This kind of genuinely helpful brand experience is how we can differentiate. New Gartner research found that 64% of B2B buyers say every digital experience feels the same. Optimize revenue generation.

Forecasting 62

Forecasting Differentiation CMO Top of Funnel 62

Madison Logic

FEBRUARY 14, 2024

At a time when solution options seem endless, standing out is critical—and personalization is the answer to true differentiation. According to Gartner, 86% of B2B customers expect companies to be well-informed about their personal information during interactions. The desire for personalization among B2B buyers is growing louder.

Personalization 52

Personalization B2B Top of Funnel Multi-Channel 52

Only B2B

FEBRUARY 6, 2024

This allows you to differentiate your offerings and stay ahead of the curve. 71% of B2B organizations collect buyer signals, but over half fail to operationalize the data – according to Gartner. This accelerates the sales cycle and brings deals to closure faster.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

chiefmartech

FEBRUARY 25, 2023

Gartner’s been tracking this buyer’s view of martech utilization for a few years, and it’s been dropping. It is unique — and therefore differentiated in the market. They look at that unused functionality as “waste” that they’re overpaying for. But I’m in the minority on that opinion.

Pricing 97

Pricing Price Bundling API 97