Heinz Marketing

MAY 17, 2023

It’s a constant battle to differentiate yourself, capture interest, and maintain it. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

It’s a constant battle to differentiate yourself, capture interest, and maintain it. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

Adobe Experience Cloud Blog

JANUARY 30, 2019

Just 50% of D&B survey respondents expressed confidence in the quality of their data—down from 75% in 2017. A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. What’s a marketer to do?

Account Based Marketing 134

Account Based Marketing Marketing Automation Services Work Management B2B 134

ClickZ

JULY 9, 2020

30-second summary: Most CFM vendors offer a few standard features, such as flexible surveying capabilities and basic analytics tools, but their offerings can vary a great deal from there. Technology in the space is converging, which means most vendors tout similar features and benefits, according to Forrester.

Work Management 93

Work Management Marketing Management Vendors Paid Search Agency 93

B2B Marketing Directions

MARCH 3, 2019

Forrester's Predictions 2019 In its Predictions 2019 report, Forrester observed that CX performance has been flat for three consecutive years. The report stated that in Forrester's Customer Experience Index research, ". This report was based on a global survey of customer experience professionals that produced 1,114 responses.

Forrester 45

Forrester Advertising Benchmark Customer Surveys ROI 45

Metadata

FEBRUARY 5, 2024

Case in point: Over 90% of respondents to a 2023 Forrester survey said they completely or somewhat trust peers in their industry. Make your brand your competitive advantage Product differentiation isn’t a thing anymore, even for a company like ClickUp. But it’s not just people on your payroll who’ve got creative chops.

Paid Content 52

Paid Content Advertisements Advertising Peer-to-peer 52

Marketing Insider Group

AUGUST 30, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Empathetic understanding is not the product of survey data. That’s empathetic listening.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Martech

OCTOBER 1, 2022

Consumers care about privacy a lot, according to the MAGNA and Ketch survey, but this doesn’t mean they’re as focused on privacy compliance laws as, say, the entire digital marketing industry. 90% of survey respondents had never heard of the Virginia Consumer Privacy Data Protection Act (VCDPA). Here’s an overview of each.

Privacy 103

Privacy Paid Search Agency Ad Exchange Transparency 103

ClickZ

FEBRUARY 2, 2021

According to the Gartner Marketing Data and Analytics Survey 2020, 54% of senior level marketers believe marketing analytics hasn’t had the influence expected. According to the Gartner Marketing Data and Analytics Survey 2020 , 54% of senior level marketers believe marketing analytics hasn’t had the influence expected.

Marketing AI 109

Marketing AI Budget Programs Gartner CMO 109

Valasys

MARCH 11, 2020

In recent research published by London Research & Hootsuite , 87% of companies surveyed stated that they wished to have unified customer profiles. In the Q4 2018 report by the Forrester Wave B2B Marketing Automation Platforms , Oracle Eloqua was identified as a leader. About Hootsuite. About Oracle Partner Network.

Eloqua 59

Eloqua Marketing Automation Services Advertising Agencies Paid Search Agency 59

B2B Marketing Directions

FEBRUARY 7, 2016

And Walker Information recently wrote that by 2020, customer experience is expected to surpass product and pricing as the key business differentiator. Recent research by Forrester Consulting provides important insights about what B2B buyers value most in their relationships with suppliers.

Forrester 73

Forrester B2B Loyalty Gartner 73

Oktopost

JANUARY 12, 2021

” According to research in 2020, customer experience has now overtaken product and price as the key differentiator between brands. Surveys are a classic method to gather customer feedback, but they need to be used properly. Many involve surveys that are tallied and scored. It is what the customer gets out of it.

Paid Content 101

Paid Content B2B Marketing Top of Funnel Work Management 101

Mereo

SEPTEMBER 29, 2022

In the 2022 DemandGen survey of 340 B2B executive buyers , 68% indicated this was the most important element in their ultimate solution decision. In a Forrester study, 71% of buyers said client value stories and relevant use cases were the most credible type of content in their decision-making.

Buy 41

Buy B2B Thought Leadership Buyer's Journey Case Studies 41

Velocity Partners

JUNE 27, 2023

Now, with a recession looming, attracting (and keeping) the best people will dictate how turbulent the next few months will be: Forrester is calling 2023 a “talent-constrained recession”. This is getting more important: Peakon’s 2021 Heartbeat Survey found that employees at purpose-driven organizations are 3x more likely to stay.

Work Management 78

Work Management Demand Generation Agencies Communities Forrester 78

Martech Advisor

JANUARY 10, 2020

But many marketers are still only looking at big data and survey data, forgoing a chance to gain a deeper understanding of what makes their customers want to either keep returning to the brand or to move on. Data from research using surveys, focus groups, qualitative interviews, etc. Prioritize Authenticity.

Customer Satisfaction 59

Customer Satisfaction Research Paid Search Agency Forrester 59

Tony Zambito

JUNE 5, 2016

Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. With as much as 61% of those surveyed indicating they would not recommend their providers.

Buyer Personas 100

Buyer Personas Research B2B Correlation 100

Porch Group Media

AUGUST 4, 2020

Customer experience has been touted as the key differentiator that can make or break a brand and this has never been so apparent as now, when brands are all vying to thrive and compete for the same customers. Source: PwC) About two-thirds of survey respondents said they have a senior CX leader and a centralized CX team in place.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

Seismic

APRIL 30, 2019

Here are the 5 key steps to building an air-tight business case and gain buy-in for sales enablement: Step #1: Survey Your Sellers and Marketers. Step #3: Survey the Market and Choose Your Vendor. Transform your brand and stay on top: Increase retention Grow revenue Differentiate your solution Build trusted sales advisors.

Marketing Management 49

Marketing Management Ad Building Business Forrester 49

Valasys

OCTOBER 9, 2019

Engagio has grabbed the number one position among the top 20 Account-Based Marketing vendors deduced from 1,500 manager surveys, analyst opinions & vendor evaluations. Director Peter O’ Neill has a rich experience of providing 12 years of service at Forrester Research, where he worked as an industry analyst.

Enterprise Management 51

Enterprise Management Work Management Marketing Management Account Based Marketing 51

Mereo

JULY 27, 2022

In Consumption Economics: The New Rules of Tech , only 14% of surveyed business executives rated their software installations as “very successful.” As it is, according to Forrester Research , B2B buyers believe only 8% of salespeople are focused on driving valuable end results. A purchase alone does not guarantee this.

Sales Cycle 36

Sales Cycle Marketing Management Lead Ranking Organization 36

B2B Marketing Directions

JUNE 18, 2017

In a 2015 survey of 1,350 B2B executives by Accenture , 79% of respondents said that a differentiated customer experience has a direct impact on business results, and 78% believe it produces a competitive advantage.

Marketing Management 45

Marketing Management Differentiation Forrester eCommerce 45

Markempa

AUGUST 12, 2021

Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Empathetic understanding is not the product of survey data. That’s empathetic listening.

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Mereo

MARCH 17, 2022

After all, Forrester research has found that B2B buyers believe only 8% of salespeople are focused on driving valuable end results for buyers. According to a recent Gartner survey of 750 B2B customer stakeholders , customer improvement is nearly as effective at account retention as product success and service.

Marketing Management 36

Marketing Management Business Urgency Marketing Gartner 36

Martech

SEPTEMBER 28, 2021

Forrester found that 71% of brand marketers struggle to maintain an accurate consumer ID over time and through changes. Vendors begin to differentiate their platforms by offering more advanced features, sometimes requiring additional investment, which include – but are not limited to – the following: Match confidence scoring.

Marketing Automation Services 112

Marketing Automation Services Privacy Enterprise Management Work Management 112

TrustRadius Marketing

OCTOBER 3, 2022

Even before the pandemic, 68% of B2B buyers preferred to research online independently , according to Forrester. As brands look for targeting capabilities for lower-funnel buyers, a key differentiator is moving beyond standard audience attributes and focusing on behavioral insights.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Porch Group Media

AUGUST 7, 2019

In such a fiercely competitive environment, brand trust has become an important competitive differentiator. Forrester). According to the study findings: 59% of the consumers that were surveyed said satisfactory, consistent and fast answers are key to trust. What makes a brand trust-worthy to consumers? higher brand awareness, 1.5x

Brand Identity 69

Brand Identity Branding Peer-to-peer Customer Satisfaction 69

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. Although there is a desire for alignment, where the rubber meets the road, the story is quite contrary.

Lead Ranking 40

Lead Ranking Marketing Management Forrester Lead Scoring 40

Porch Group Media

JULY 29, 2019

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. A lack of differentiation (54%). Rather than trying different strategies to achieve differentiation, 56% of retail marketers believe that increasing the level or frequency of discounts will increase sales. Forrester).

Acquisitions 40

Acquisitions Terms and Conditions Peer-to-peer Mobile Advertising 40

Valasys

OCTOBER 15, 2019

Research by SiriusDecisions implied that for 80% of the B2B buyers surveyed, the customer experience was paramount to conclude whether to prefer certain brands over others while making a purchasing decision. In a survey report by Podium, 93% of the customers acceded that online reviews influence their purchasing decisions.

B2B Sales 51

B2B Sales Enterprise Management B2B Word of Mouth 51

Adobe Experience Cloud Blog

MAY 10, 2013

In a Forrester report last year on content marketing being the new differentiation, I described the new interaction model of need-match-engage, where the buyers now initiate the interaction and spend a major part of their buyer journey doing their own research before calling in potential suppliers.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Service 48

Business Brainz

JULY 11, 2021

According to a survey by DemandBase, 83% of companies use ABM as it increases engagement with their target accounts. The insight you have on your target accounts will be a differential factor between you and your competitors. Sophisticated and relevant content can be produced with the help of insight. Sales and marketing alignment.

Account Based Marketing 52

Account Based Marketing ABM Budget Programs Ideal Customer Profiles 52

The ROI Guy

FEBRUARY 8, 2017

A survey reveals that the majority of B2B firms are now generating 60% of their revenue through indirect channels (The 2112 Group). Rightly or wrongly, a growing number of companies perceive direct sales as ever more expensive. As a result, many companies are looking to channel partners as a more efficient revenue source.

Enterprise Management 40

Enterprise Management Advertising Channels ROI Work Management 40

The ROI Guy

APRIL 15, 2014

And research from Forrester indicates that the late engagement could have serious impacts on win rates? Third you have to differentiate the value of your solutions versus other alternatives, proving the value vs. price, lower total cost of ownership (TCO). And this has DECLINED from the past few years, down from 12%.

Storytelling 40

Storytelling Enterprise Management Peer-to-peer Work Management 40

Hubspot

MARCH 15, 2019

The customer experience (CX) is poised to become the key differentiator in the next year or so, if it hasn't already, more than the price, and more than the product itself. According to Forrester research , 68% of B2B buyers have expressed a 'don't call us, we'll call you' preference. Ready to take it to the next level?

Tips 101

Tips Business Lead Scoring Lead Ranking 101

The ROI Guy

APRIL 5, 2013

At this year’s Forrester Sales Enablement Forum, it was reported that vendors who engage earlier, helping the Prospect identify issues they might not have known they had or prioritizing issues that should have garnered more attention, were awarded 76% of the deals.

Peer-to-peer 40

Peer-to-peer Advertising Benchmark Consulting Differentiation 40

The ROI Guy

MARCH 30, 2011

Outcome Selling – coined by Forrester, a go-to-market approach where you design your value communications system to optimize the value your customers realize, the value referring to the specific "know how" your clients need to achieve an outcome. Recommend , based on priorities, a solution roadmap to stepwise remedy the issues.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Practices 40

The ROI Guy

JANUARY 6, 2012

However, it is during this early phase that buyer’s indicate establishing strong provider preferences, with Forrester indicating that 65% of vendors who create the buying vision during these early phases of the journey getting the deal. For many solution providers, lack of engagement means a “failure to launch”.

Work Management 40

Work Management Marketing Management Gartner Forecasting 40