Remove Differentiation Remove Forrester Remove Price Remove Pricing Remove Terms and Conditions
article thumbnail

B2C Marketers are Feeling Greater Pressure When It Comes to Customer Acquisition

Porch Group Media

According to the research, 23% of respondents cited differentiating from competitors as the biggest challenge. 61% of respondents say they regularly use universal price discounting as a customer acquisition tool. A lack of differentiation (54%). Forrester). Email delivers the highest in terms of ROI for marketers.

article thumbnail

Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. Much like Maslow's Hierarchy of Needs, each successive layer of these practices, relied on a solid foundation of prior levels for success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Demand-Gen Report Interview on Need for New Sales Enablement Tools

The ROI Guy

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

article thumbnail

B2B Category Creators Episode 2 Transcript

Metadata

That’s the first condition.” The way you perceive the differentiation is exactly the way he was pushing for it. The pricing seemed very fair.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. .” She said, “We’re startups, right?”