The five things most marketers get wrong about personas
Biznology
OCTOBER 1, 2015
We have to collect all the actual data we have on our customers as the place to start–surveys, focus groups, social listening, sales calls, call center logs, emails–and synthesize enough of it into the insights we need to make decisions. Forgetting our differentiation. But they are no substitute for data.
80 
Let's personalize your content