Webbiquity

JUNE 24, 2013

Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. Branding, after all, is about differentiation. Ann Handley and C.C. And describing a brand begins with words.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Webbiquity

JULY 31, 2012

Focus on your differentiators. B2b vendors should do the same on their websites through features like site search, FAQs, prominent and easy-to-find phone numbers and email addresses, social media links, and interactive capabilities beyond online chat. Make it easy for prospects to ask additional questions.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Planning 100

Webbiquity

JUNE 8, 2011

FAQs (real ones, that real media people would care about). It’s best to provide both a short version (often just the news release boilerplate) and a longer version that includes more company history, competitive differentiation, and how the company’s products and/or services help customers solve problems (backed up with facts).

Ad Building 100

Ad Building PR Press B2B Thought Leadership 100