Biznology

article thumbnail

Should your positioning statement be a video?

Biznology

A competitive differentiator. This is good for sharing on social media — did you know that 85% of Facebook videos are viewed without sound ? Positioning statements are supposed provide a framework for messaging, but they tend to be formulaic and not very interesting. What they need. What you offer. Reason(s) to do business with you.

article thumbnail

Review bots, fake news, and the misinformation age

Biznology

Considering how well the movie did in the box office, some started speculating if the low audience ratings accurately reflected the opinions of moviegoers or it was the result of mass trolling, persistent angry fans logging in with different usernames or even a network of Facebook bots. Source: Digiday ).

Amazon 154
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Keep Employees Engaged During COVID-19

Biznology

Over the past few decades, employee experiences have been a differentiator for companies. Facebook, Google, Adobe, Amazon, Mastercard, and Coinbase are just some of the numerous companies switching to long-term remote work. According to Gallup, companies with highly engaged workforces outperform rivals by 147% in earnings per share.

article thumbnail

Key Benefits the Right Domain Name Adds to your Brand

Biznology

It’s a differentiating factor between building a solid and memorable brand and getting lost in a sea of similar businesses. He mentioned Facebook that started as thefacebook.com and Dropbox, whose first domain was getdropbox.com. Choosing a spotless domain name is crucial for improving your digital marketing efforts.

Domain 129
article thumbnail

SearchChat Podcast: Own, Don’t Rent your Data

Biznology

Marketing executives understand this is a differentiator for personalized experiences for customers. We know that data in and of itself is not a competitive advantage–everyone is collecting data. You have to own the data about the customer.

Privacy 91
article thumbnail

Social media and mobile produce a commoner sense

Biznology

For larger purchases, a consumer might even crowdsource the purchasing decision to their friends on Facebook or Twitter. Having a social presence for your brand and products was once optional, a way to differentiate yourself favorably to the digital elite.

article thumbnail

Five Ways to “Get Real” With B-to-B Social Media

Biznology

Social media can help you differentiate your company from your competition. Now, what about Facebook? According to Globalspec , 66% of industrial workers have Facebook accounts, but 67% of them say they cannot access Facebook from their office computers. Stand out in the crowd.

B to B 80