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How to Build a Digital Product Brand That Lasts

Webbiquity

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To save time and resources, you can use business process automation to help accomplish repetitive tasks. Guest post by Tara Dwyer. Utilize Automation.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

The business world is littered with examples of companies that have struggled to enter a new market. We’ll use blogging as an example. Uber is a great example of a company that started in a red ocean— where they called themselves a cheap luxury taxi service — and pivoted into a blue ocean. Instagram – acquired by Facebook.

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Four Major Obstacles Every Digital Marketing Agency Faces Today

Webbiquity

As the number of competitors (competent or fly by night) increases, getting in front of the right audiences and articulating competitive differentiation have become two of the greatest challenges for digital marketing agencies. What would you do, for example, if your clients’ rankings dropped overnight? Attracting New Clients.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Why Use Twitter, Facebook & LinkedIn for Content Marketing? Marketing Finger ( Resources Studies Social Media Consulting ). Dianna Huff – B2B Marcom ( Small Business Newsletter Email Campaign Facebook SEO Budget Writing ). What’s a Facebook fan worth? Facebook For CRM , Monday, July 19, 2010.

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55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes,&# as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.

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The 28 Best Influencer Marketing Tools

Webbiquity

” But influencer marketing can be a waste of resources, or worse—actually damaging to a brand—if done wrong. Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. 3: The Nine Best Facebook Marketing Tools.

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27 (of the) Best Social PR Guides and Tips of 2014

Webbiquity

Among them: “use social networking sites like Facebook, Twitter and Google+ to pitch directly to media and influencers”; include visual assets (such as infographics) in your content to increase sharing; optimize titles, meta details and image names for SEO; and extend the value of content through repurposing and syndication.

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