Industrial Marketing Today

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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

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Thought Leadership: Marketing Engineering Services with Technical Articles

Industrial Marketing Today

There is very little to differentiate one from another. I found three good examples of companies that are using technical articles very effectively to build strong reputations out in the industry and among their peers. View technical resources > Mustang Engineering, L.P. (a to the engineering company.