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The B2B Digital Marketing Mountain

The Lead Agency

The most significant thing that differentiates B2B marketing from its B2C counterpart, is the length of the Buyer Journey. B2C decisions are typically simpler and can even be made instantaneously, for example grabbing a chocolate bar at checkout. Identifying this audience will help reduce effort and waste of marketing resources.

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The 3M levers advertisers can use to trigger positive behavior change

ClickZ

He also explains how the 3M approach can be mapped and actioned across the consumer journey to create positive behaviors (examples included!). the owner of Facebook and Instagram, has been under scrutiny due to the Cambridge Analytica scandal for years and is still paying for it in the company’s stock price. Meta Platforms Inc.,

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. What does repurposing your content look like?

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6 Lessons Learned From the Demise of MySpace | facebook | Social.

Convince & Convert

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, don’t be afraid to link to other posts or resources from within your posts. Jacob Morgan does a nice job with this, promoting his book, events, and other resources on the right side of his excellent blog.

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How to Extend Your Brand by Building a Podcast Strategy

Online Marketing Institute

Since then, podcasting has seen a dramatic resurgence and has become a focal-point for a variety of brands looking to differentiate. You can also pitch yourself as a guest on existing podcasts (public relations) or buy your way in via advertising networks. What is Podcasting and Why Should I Care?