Differentiation Examples Facebook Narrowcasting Resources 
The ROI Guy
DECEMBER 23, 2010
Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. For more information and resources on Social Media ROI, please visit: [link].
Webbiquity
FEBRUARY 23, 2012
It’s the tool Google will use to beat Facebook. Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). How to Migrate from Facebook to Google+ by How-To Geek. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama.
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