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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

According to recent Forrester research , one of the most significant hurdles to excelling in this new reality is support teams and marketing teams not being on the same page. For example, the Oscars botching the best picture announcement and your brand deciding to make a post about it. Both teams win big. Technology to the rescue!”

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14 Pro Tips for Running a Successful Business

Hubspot

For example, in the United States roughly 9% of businesses both new and old close each year. The customer experience (CX) is poised to become the key differentiator in the next year or so, if it hasn't already, more than the price, and more than the product itself. Create a fantastic Human Resources team. Fill out a few forms.

Tips 101
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7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

You can see a working example on my client, Schulte Building Systems’ site. Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

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6 Customer Service Trends You Can’t Ignore in 2020

Single Grain

And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. A PwC report, for example, found that 52% of customers are willing to pay extra for fast and efficient customer experience.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

Tier 4: Collaboration – interacting with the user base is a key differentiating element to the most successful social media campaigns. This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

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5 Industry Tips and Tricks to Get Extra Mileage Out of Your Content (As Told By a Twin Cities Marketing Professional)

Brandpoint

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. What does repurposing your content look like? So, why are some of us dragging our feet?