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Why Marketers Are the New Wingmen

Adobe Experience Cloud Blog

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. These days, marketers have taken over much of the responsibility of “wining and dining” prospects. Thanks in large part to the internet, salespeople are no longer the sole gatekeepers of company information.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Follow the Lead ( Gatekeeper Cold Calling Sales Social ). Paul Gillin ( Event Marketing Communities Forecast Loyalty Custom Publishing Direct Marketing Event ). How to Calculate Social Marketing ROI , June 24, 2010. Vital statistics for every B2B marketer , March 16, 2010. Paul Gillen ( @pgillin ).