environment 
Vision Edge Marketing
JANUARY 31, 2023
This can lead to a positive work environment and increased employee retention, which also contributes to improved productivity. Create a mentorship program, where experienced employees or subject matter experts (SME) are paired with newer employees to provide guidance and support. Build a culture of learning and continuous improvement.
Tiecas
MARCH 21, 2024
Neither department can succeed in isolation within this new environment. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. For deeper insights on this, check out this article: How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
FEBRUARY 19, 2024
” and “How do we differentiate our approach from competitors?” For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Involve top management in this discussion to ensure the playbook aligns with broader business goals.
ClearVoice
JULY 13, 2022
Another differentiator between millennials and their counterparts is how they see shopping as part of an overreaching set of goals. Millennials are quick to reject brands that creep into their social environments with anything less than a genuine approach. Create an SME video series. They are expecting it. Ready to get started?
Wondering Out Loud
JANUARY 15, 2010
In 10 years of marketing enterprise software to the SME manufacturing space, I’ve seen buyer’s primary concern move from functional (how well does the software fit my needs) to credible (does the vendor understand my needs and my industry). When all products are the same, buyers start differentiating on a different level.
Content Standard
AUGUST 9, 2023
Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. That’s up from less than 2% in 2022.
The ROI Guy
OCTOBER 5, 2011
IDC Says Absolutely - [link] Spring Has Sprung, And So Should New Sales & Marketing Processes - [link] Additional research & insight articles can be found at: [link] This interview was included as content in the Demand-Gen Report Article: Shifting Sales Environment Creating New Role for Sales Enablement Solutions - [link].
Expert insights. Personalized for you.
209 
Let's personalize your content