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Video for differentiation, stick to one differentiator

Biznology

According to Gartner analyst Hank Barnes , most technology marketers know they need to emphasize differentiators—so they make a list of them. Spotlight your differentiator by comparing it to something the prospect knows. Why not use video for differentiation? Explainer videos can be differentiator videos. Like this post?

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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

So where the money comes in is first of all, I can differentiate myself. Accessibility is definitely a brand differentiator. Business email address Subscribe Processing. The post Acquia sees web accessibility as a good thing and a brand differentiator appeared first on MarTech. You don’t want the volume on.”

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Marketing your business model: the killer differentiator

Velocity Partners

Cool examples of B2B business model innovation Not sure why, but we’ve had a lot of clients whose differentiation comes down to a new business model. The post Marketing your business model: the killer differentiator appeared first on Velocity Partners. Give talks on it. Do webinars. Crash panels at conferences.

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The State of Email Marketers’ Tech Stack

Litmus

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

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Why your content marketing strategy is failing — and how you can up the ante with a dose of differentiation

Tomorrow People

If differentiation and bravery in a content marketing strategy is crucial why are 42% of marketers not brave enough to really stand out and what’s holding them back? “To For those involved in selling services and products to businesses, differentiation becomes ever more vital. Grand or bland? Doing things differently.

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How Healthcare Solutions Providers are Driving Differentiation with Educational Content

Content Standard

That clarity should come from educational content marketing—content strategies from vendors who differentiate themselves as educators by strategically using their internal expertise and unique perspectives on industry challenges. Here’s where I start when trying to find a point of differentiation for my clients.

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Stand Out: Differentiating Your Construction Company From Your Competitors

Navigate the Channel

Consider these methods to start: Differentiate Positively To catch a prospect’s attention, you must stand out in a remarkable way, which means discarding—or avoiding—the same spiel and catchphrases your competitors have offered a thousand times. But don’t look to your product or service features for differentiation. Go here and here.