email-campaign 
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Customer Experience Matrix
MARCH 2, 2015
These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. But from Autopilot’s own perspective, its real differentiator is simplicity.
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B2B Marketing Analytics
AUGUST 2, 2020
The core competency that differentiates the winning organizations is their ability to objectively evaluate the investments that drive the highest engagement leading to pipeline growth. Find all the activities (sales calls and outreach emails) for each of the accounts through all the leads and contacts. This is where.
Customer Experience Matrix
APRIL 5, 2011
I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. The concept is intriguing: instead of creating campaigns that predefine paths a lead can follow, you define the actions to take when customers are in a particular situation.
Customer Experience Matrix
OCTOBER 19, 2010
.* Alsa Marketing , a Montreal-based firm that launched its product in June, has one significant differentiator: it supports multiple languages (French, Spanish and English) in its user interface and in lead profiles. Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media.
Customer Experience Matrix
JULY 22, 2011
Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). In other words, the app markets are useful but not huge strategic differentiators.
Customer Experience Matrix
FEBRUARY 9, 2012
NurtureHQ hopes to differentiate itself as “dead easy marketing automation”, which it arguably is. Many said they never progressed beyond email because the next step was too hard. Still, I’m not entirely ready to give up on technology as a major differentiator. But is it so much easier than the other products I just listed?
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