Chris Koch
JULY 24, 2009
He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. So you have to start with the bigger process picture. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead nurturing.
Chris Koch
JULY 24, 2009
He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. So you have to start with the bigger process picture. The marketing funnel helps focus attention on a number of important issues: Qualify leads. Lead nurturing.
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