Marketing Insider Group

DECEMBER 18, 2023

Invest in Educating Consumers Google’s increasingly sophisticated search algorithms are making content both more and less important. On the other hand, the ability to provide industry-leading insights as a subject matter expert (SME) has never been more valuable as a marketing tool. Let’s explain how that’s possible.

Marketing Strategy 238

Marketing Strategy Marketing & Strategy Work Management Product 238

Martech

MARCH 12, 2024

The third level takes an educated guess at what titles to target and why (e.g., SME or subject matter expert, a key advisor to the decision-making process). We may intuit that the SME in a targeted company needs detailed information. targeted companies with larger legal departments will benefit from our software).

Ideal Customer Profiles 96

Ideal Customer Profiles Account Based Marketing ABM SME 96

Tiecas

MARCH 21, 2024

Your marketing must enable buyers to self-educate, building confidence in your solutions long before a sales conversation happens. Also, while datasheets are essential, they don’t create differentiation if your value proposition is similar to competitors’. Engineers get bombarded with product-focused marketing. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Marketing Insider Group

JULY 14, 2020

In a way, it’s your job to educate your CEO and other stakeholders on what marketing is. The messages are about features, benefits, and differentiators. I’ve been trying to educate them for five years to no avail. Providing them with expertise and education content was what would help meet those goals.

Paid Content 296

Paid Content Ad Frequency Paid Search Agency Marketing Budget 296

Salesforce Marketing Cloud

FEBRUARY 19, 2024

” and “How do we differentiate our approach from competitors?” For example, a B2B software company might have personas like Tech-Savvy Startup Owner or Cost-Conscious SME Manager. Integrate training resources Incorporate educational materials and training resources into the flow of work.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Tiecas

JANUARY 17, 2024

Using content for differentiation of your manufacturing company can be a powerful marketing strategy. When companies have similar value propositions , creating real differentiation that doesn’t come across as a mere imitation or can be easily replicated by the competition allows you to stand out and establish a unique selling proposition.

Differentiation 52

Differentiation Work Management Case Study Case Studies 52

ClearVoice

JULY 13, 2022

Another differentiator between millennials and their counterparts is how they see shopping as part of an overreaching set of goals. Create an SME video series. Help this generation with everything from career resumes to eating better by getting top subject matter experts (SMEs) to share what they know. They are expecting it.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52