Marketing Insider Group

MAY 15, 2023

B2B digital marketing is vital to modern business, as more and more companies rely on digital channels to find, research, and purchase products and services. This means that your digital presence is essential to educating prospects and securing conversions. Is it a company CEO, CFO, or head of department? Buyer Personas.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Hinge Marketing

MARCH 11, 2021

research from our own Hinge Research Institute shows that referrals are down and face-to-face conferences, trade shows, and speaking events have a way to go before people are comfortable attending them again. Most marketers and business professionals think of research as a tool to make better business decisions.

Marketing Budget 93

Marketing Budget Research Lead Scoring Lead Ranking 93

PathFactory

JUNE 23, 2022

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. It has been an honor to serve the B2B community over the past several years as a research analyst.

Forrester 59

Forrester Research B2B Content 59

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

Vision Edge Marketing

SEPTEMBER 19, 2023

Research by B2B International found that only 14% of B2B companies are truly customer-centric: That is to say, where the customer experience is deeply ingrained in the company culture. Offer educational resources, training, and support to help customers maximize the value of products or services, driving customer success and loyalty.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

ANNUITAS

OCTOBER 11, 2023

The How … the New GTM Advisory Service Our significant base of transformational experience and our organizational focus on optimizing GTM execution differentiates ANNUITAS from other research and consulting firms. No other research and consulting firm has our unique base of insight and experience.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

The Lead Agency

NOVEMBER 14, 2023

Furthermore with the increasing use of the internet for buying and researching products and services, you need to bear in mind that you’re not just competing with your immediate neighbours, but also those online. Knowing your competitors means more than simply researching what’s already out there.

Ad Building 118

Ad Building Business Work Management SWOT 118

Thinkers360

MARCH 31, 2024

We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone. Marek Kowalkiewicz QUT (Queensland University of Technology) Contact Prof.

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

JULY 14, 2021

They’re typically offered during the initial phases of the customer journey, when buyers are researching their problem and checking out potential solutions. Instant email delivery (or within a few minutes) is best so you don’t give your potential buyer time to lose interest or move on to researching other options. Actionable.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Marketing Insider Group

JUNE 22, 2020

Quick Takeaways: Research your new target market and their needs. Differentiate your new brand voice from your previous one. That kind of sustained content marketing can differentiate your brand – not only from its competitors but also from its former self. Differentiate Your Brand’s Customer Experience from Its Former Self.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

Thinkers360

APRIL 20, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Markus Husemann-Kopetzky Score: 60.29 19 Ahmad M.

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Seismic

JUNE 3, 2019

In fact, research from the Boston Consulting Group shows that 30 percent of corporate banking revenue is expected to go to new digital platforms over the next five years. With so much competition in the financial services industry, banks are under tremendous pressure to find ways to differentiate themselves.

Differentiation 40

Differentiation Webinar Metrics Cross-Selling Optimization 40

Webbiquity

OCTOBER 15, 2021

Researchers evaluated the significant impacts on the market, especially among younger generations. Environment-minded consumers are educated and looking for a company’s specific efforts towards minimizing pollution and climate change impacts. It creates an exigence, pushing consumers to alter their actions and habits.

Effectiveness 272

Effectiveness Planning Paid Search Agency Marketing Management 272

Marketing Insider Group

JANUARY 16, 2023

The key to accurately measuring effectiveness of marketing efforts is differentiating between data that highlights potential vs. actual results. Image Source: Precedence Research. Take the time to focus your efforts on providing solutions to their issues, instead of educating them on your products and services. Find Your Niche.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Hinge Marketing

JANUARY 5, 2023

Inbound content marketing is a marketing strategy that involves creating and sharing valuable and relevant content with a target audience for the purpose of educating them on your individual/corporate expertise and capabilities. The research shows that buyers are turning to channels where they can listen to an expert speak on a topic (e.g.,

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Tiecas

FEBRUARY 5, 2024

By focusing on our strengths and differentiating ourselves from larger competitors, we can carve out a space for our brand in the marketplace. See How Manufacturers Can Use Content for Differentiation and Create a Competitive Edge ). Generating Quality Leads : Generating high-quality leads is critical for driving business growth.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Create well-researched buyer personas for each segment to help your teams focus on their needs. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They typically have a deeper understanding of their needs and are actively researching solutions. MQLs require further nurturing and education before they become sales-qualified leads.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

Content Standard

MARCH 12, 2024

For years, Pew Research has reported a continual decline in the share of audiences following traditional media. Mistrust in mainstream media has hit record lows, as highlighted by Edelman’s latest Trust Barometer research. Research suggests two fundamental components undermine consumer trust: vulnerability and uncertainty.

Media 97

Media Brand Identity Branding Storytelling 97

Hinge Marketing

JANUARY 4, 2018

If your law firm is one of many that will host its annual Partner retreat this spring it’s likely your agenda includes a set of challenges that are bedeviling the entire legal industry—from consolidation and commoditization to differentiation and the complexities of the modern digital marketplace. Research their marketplace.

Research 51

Research Planning Paid Search Agency Advertising Agencies 51

Hinge Marketing

AUGUST 27, 2015

Strong brands hinge on strong differentiators. Differentiators are the foundational components of communicating your brand clearly and consistently. In our own research , we've found that high growth firms are 3X more likely to have a strong, easy-to-understand differentiators. Your differentiator is not your people.

Differentiation 48

Differentiation Ideal Customer Profiles Verticals Trust Marketing 48

KoMarketing Associates

MARCH 26, 2018

Content marketing can be challenging for some marketers, but new research suggests that interactive content may be the key to overcoming common obstacles. Research showed that interactive content vs. passive content is more likely to be effective at educating buyers and differentiating companies from their competitors.

Interactive Marketing 173

Interactive Marketing Marketing Report Marketing & Strategy Marketing Strategy 173

Thinkers360

MARCH 16, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Campbell, CBCP, CPP® Score: 31.39 Score: 30.36

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Thinkers360

MARCH 8, 2024

We are differentiated by our unique patent-pending algorithms that measure thought leadership and authentic influence looking far beyond social media alone.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Make sure to allot resources for mobile app remarketing since research suggests that people tend to stop using apps after 30 days. Experiment with short and highly educational videos.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Hinge Marketing

FEBRUARY 22, 2024

For the second year in a row, the Hinge Research Institute’s annual High Growth Study showed that uncertainty is professional services firms’ overriding concern. 824 firms across six professional services industry groups participated in this year’s research. Differentiation, in second place, is a top priority for very good reason.

Studies 74

Studies Top of Funnel Marketing Budget Peer-to-peer 74

Martech

MARCH 12, 2024

Let’s peel back the layers of what makes an effective ABM strategy, from developing your ICP to deeply personalizing prospect journeys through qualitative research and two-way dialogue. The third level takes an educated guess at what titles to target and why (e.g., It requires resources and it delivers payback.

Ideal Customer Profiles 91

Ideal Customer Profiles Account Based Marketing ABM SME 91

xiQ

JANUARY 30, 2023

Buyers Shifting to Digital and Virtual B2B buyers are dedicating a significant portion of their sales research time, 27%, to independently researching online , leaving limited time, 5%, for interaction with suppliers. According to Gartner: By 2025, 80% of all B2B sales interactions will be digital.

B2B Sales 126

B2B Sales Work Management B2B Marketing Management 126

Thinkers360

MARCH 22, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Score: 32.62 Professor Jason Lau Score: 30.79

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 105

B2B Digital Marketer

AUGUST 17, 2023

Educate, Engage, Convert: Harnessing the Potential of Content Marketing in B2B Introduction In this episode of B2B Digital Marketer, we explore the key elements of creating higher converting B2B websites. We emphasize the importance of user experience research and understanding customer behavior.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Websites B2B Conversion Rate 52

Thinkers360

APRIL 7, 2024

More than just a list, Thinkers360 live and annual leaderboards are differentiated by our unique patent-pending algorithms that take a holistic measure of thought leadership and authentic influence looking far beyond social media so brands can find exactly the right experts for their niche. Angela Butts Chester Score: 51.11

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

ClearVoice

MAY 20, 2019

It’s time to refresh your marketing plan; but first, you need some effective marketing research tools. Why marketing research is important. By performing original, in-depth research on your target audience, we are willing to bet that you will be surprised with the in-depth level of understanding and insights you discover.

Budget Programs 83

Budget Programs Research Trends Tools 83

Webbiquity

JANUARY 19, 2023

Companies that are looking for products or services with which to assist their own operations will typically have or assign a “product champion” to conduct research on solutions and manage the sales relationship. In contrast, B2C transactions are frequently impulsive and require less research.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

KoMarketing Associates

MAY 7, 2018

According to previous research, interactive marketing content may be the key to fulfilling customer expectations. Research indicated that interactive content, rather than passive content, is more likely to be effective at educating buyers and differentiating companies from the competition.

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

ConvertKit

DECEMBER 19, 2018

Only then can you create a market research plan that will help you craft a comprehensive sales strategy. How to increase sales with some competitive market research. It can be easy to bypass market research for the sake of getting our product out into the world, but we can’t miss this crucial step. Education level.

Research 83

Research Planning Buyer Personas Marketing & Strategy 83

Marketing Insider Group

DECEMBER 1, 2023

Research indicates significant impact on forecasted deal win rates, revenue growth and other selling metrics. Research from The Sales Management Association show sales people believe it’s the most important, least supported sales resource. In the B2B selling world there is near universal appreciation for the value of sales coaching.

B2B Sales 172

B2B Sales Effectiveness Work Management Marketing Management 172