5 Content Marketing Questions: Get Readers to Take Action
Writing on the Web
OCTOBER 9, 2011
Good content on the Web, when it’s well written, should: Educate. Write out a few sentences about what differentiates your product/service. What is different now? What should you do now? As you answer these questions, you lead readers down a path to take action. Engage readers. Enrich lives. Question #5: What should you do now?
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