Writing on the Web

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5 Content Marketing Questions: Get Readers to Take Action

Writing on the Web

Good content on the Web, when it’s well written, should: Educate. Write out a few sentences about what differentiates your product/service. What is different now? What should you do now? As you answer these questions, you lead readers down a path to take action. Engage readers. Enrich lives. Question #5: What should you do now?