Marketing Interactions
MARCH 7, 2022
They don’t need basic education, they need an advanced, more personalized program. Content that helps them consider all stakeholders required, how to engage and educate them and how to build consensus comes to mind. Others come from interviews I’ve held with buyers for my clients.
Marketing Interactions
JANUARY 3, 2022
What if they’re not using some of the features and functions – then educational content would apply, right? For a net-new buyer, it’s more about either differentiating the value you provide or showing them the breadth of your solution in solving their problem. What if we’re selling them a module/solution they don’t yet use?
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