Kaon

MARCH 13, 2018

You want to put your best foot forward to captivate your visitors, educate them about your unique value differentiation and up-sell/cross-sell your solutions. Organizations that embrace experiential marketing for their EBCs can differentiate from their competitors and gain competitive advantage.

Work Management 176

Work Management Marketing Management Storytelling Cross-Selling 176

Kaon

JULY 23, 2018

With the right strategy, a salesperson can act with a plan: communicating product value and differentiation clearly and concisely. In 2017, Sirius Decisions reported that the number one challenge for B2B salespeople was (and still is) “their inability to communicate value differentiation.”

B2B Sales 113

B2B Sales Work Management Marketing Management B2B Marketing 113

Kaon

MARCH 21, 2017

Within the trade show space, Kaon AR can be used as an engaging and immersive customer experience to help exhibitors educate prospects about their products and solutions while also making a lasting impression. “At

Interactive Marketing 100

Interactive Marketing Trade Show Paid Search Agency Advertising Agencies 100

Kaon

JUNE 26, 2019

Oddly enough, many of the products in modern-day labs have become commoditized, leaving competing marketers scrambling for differentiation points that set them apart. A cluster of intricate instruments and highly customized workflows all need to work harmoniously in a small space.

Digital Transformation 100

Digital Transformation Trade Show Work Management Lead Ranking 100

Kaon

MAY 26, 2020

Our Kaon application has helped us engage and educate buyers virtually, tell our value story better, communicate technology differentiators, and find new opportunities. Their platform’s agility has given us a competitive advantage and helped our sellers effectively pivot to this new digital-first world.”.

Interactive Marketing 29

Interactive Marketing Creativity Advertising Agencies Trade Show 29

Kaon

OCTOBER 21, 2015

“We made sure that we highlighted our differentiators and advantages over the competition,” he said. Seagate has also embraced the virtual system for training and education opportunities ranging from all-hands meetings to headquarter displays. Working with the sales team also came in handy in this push as well.

Display 100

Display Paid Search Agency Case Studies Trade Show 100

Kaon

SEPTEMBER 26, 2019

Mark’s experience comes from working in a broad range of industries at various companies including 3Com, HP, Agilent Technologies, Bedford Books, Bridgeline Software, Exit 33, Genzyme, Oridion Medical, Pearson Education, Philips, Teratech Corporation, nSight and The Learning Center.

Class 30

Class Enterprise Management Work Management Marketing Management 30