Industrial Marketing Today

SEPTEMBER 2, 2012

What kind of content will educate your customers and help them make an informed buying decision (Move away from price). How to bring your in-house subject matter experts to the forefront and differentiate your company (Thought leadership). How to research keywords and write optimized copy to attract the right traffic (SEO).

Design 60

Design Wikipedia Content Sales Qualified Leads 60

Industrial Marketing Today

JANUARY 26, 2010

Developing your unique value proposition is also a good way to differentiate your company from the competition. Your website isn’t doing its job if visitors pick up the phone and the first question they ask is “Ummm…what exactly do you do?” Provide clear calls to action as to what you want your site visitors to do.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

Most marketers aren’t inventors or innovators, they are duplicators who know how to put a new spin on something and differentiate themselves. Learn and “borrow” ideas from others: Let me make it clear here that I’m not advocating that you copy someone else’s blog. Borrowing” ideas is not stealing something from someone else.

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). Here are the key takeaways from the webinar: Don’t confuse marketing activity with results. Number of campaigns sent out, trade shows attended or press releases published do not generate revenues. He is the Founder & President of Tiecas, Inc. –

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Expertise blogs – starting your own company blog to showcase your internal experts is a great way to differentiate yourself from the competition. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused. He is the Founder & President of Tiecas, Inc. –

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

MAY 11, 2011

There is very little to differentiate one from another. In order to build thought leadership with a target audience for engineering services, your technical articles need to be well researched, backed by empirical data, vetted thoroughly, must educate and help engineers do their jobs better.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Industrial Marketing Today

NOVEMBER 17, 2010

with headquarters in Appleton, Wisconsin, that manufactures arc welding and cutting equipment designed for manufacturing, fabrication, construction, aviation, motorsports, education, agriculture and marine applications. A slick video not only describes who Miller is but what truly differentiates them from the competition.

Co-Registration 60

Co-Registration Content Marketing Paid Search Agency Content 60