DiscoverOrg

MARCH 22, 2017

One of our partners called this recently, “selling in a sea of sameness” – so many tools, it’s hard to differentiate. Of course, that’s our job, the job of sales and marketing – to help educate our markets, to cast a bigger and better vision of our solutions.

Ideal Customer Profiles 176

Ideal Customer Profiles Video Marketing RFP Marketing Management 176

DiscoverOrg

APRIL 17, 2019

And they’re starting to differentiate between qualities and prices. Buyers at this point are just trying to educate themselves. This engagement includes the messaging, identifying problems and solutions, creating an educational, high level, top-of-funnel sort of activity like a nurture campaigns – that kind of thing.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

MARCH 3, 2017

According to a study by Gartner, 70% of executive buyers think customer stories and case studies are the best way providers can communicate differentiation they can trust, but only 34% of executive buyers felt sales reps do a good job of communicating business value. Sales is an art and a science. Weak Knowledge of Products and Buyers.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

DiscoverOrg

MAY 7, 2019

Differentiate your offering from your competition. But if we know that her company’s Director of IT Infrastructure recently left; that she declined to renew a contact with their current cloud storage provider; that the #1 web search at her company is for “information security” … Well, we can make an educated guess!

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153