Chris Koch

SEPTEMBER 29, 2011

Differentiated. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. No “me too” ideas allowed. The ideas should be new (to the target audience, anyway) or offer a unique angle on a familiar subject.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Chris Koch

SEPTEMBER 29, 2011

Differentiated. It’s best to address a problem before customers realize that it’s a problem. Provocative. The best thought leadership pieces are bold and attack conventional wisdom. No “me too” ideas allowed. The ideas should be new (to the target audience, anyway) or offer a unique angle on a familiar subject.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Best Practices Case Study 100

Chris Koch

FEBRUARY 5, 2010

Gartner’s definition of thought leadership marketing is this: “The giving—for free or at a nominal charge—of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.”.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100