Biznology

JANUARY 19, 2021

In the past, manufacturers with super-strong brands had the greatest leverage in creating differentiated distribution models. Are there particular points of leverage where manufacturers can gain an advantage in structuring their distribution model? Say your customer is a facilities manager who needs a pump.

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

FEBRUARY 19, 2018

Good content marketing educates the customer. What differentiates it from similar products? Copywriters sometimes assume that customers already understand the product – but usually, they don’t. To see the difference between “marketing fluff” and clear expository copywriting, compare a marketing web page to Wikipedia. What does it cost?

Wikipedia 172

Wikipedia Content Marketing Copywriting Work Management 172

Biznology

AUGUST 13, 2018

Educate your employees about digital. Launch an initiative to plan and create educational activities to build employees’ capabilities. Pull a team together to analyze your company’s differentiators, then hold facilitated discovery sessions to map new business models that take advantage of these strengths.

Digital Transformation 106

Digital Transformation Urgency Marketing Class Paid Search Agency 106

Biznology

JULY 13, 2018

Creating comparison charts and talking about features that truly differentiate you is critical here. Earlier in the process, nobody cares about your “decades of combined experience” or the prestigious institutes of higher education your team have all attended. Here’s where they will quite literally be comparing you to competitors.

Buying Cycle 117

Buying Cycle Buy Comparison Content 117

Biznology

APRIL 30, 2020

Talk about a differentiator! To successfully create our desired future reality employers can educate employees on the wide array of neuroscience proving the power of the mind, and empower them by providing tools to help improve and optimize their thought consciousness leading to a happier, heathier, and more successful workforce.

Broadcasting 104

Broadcasting Business Fulfillment Intent 104

Biznology

JANUARY 20, 2016

This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions. Most of this top of the funnel activity is happening online, as prospects are more educated than ever, even before they pick up the phone to talk with you.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

MAY 1, 2013

I am hopeful that the ability of the public to be educated on privacy perils might allow a free market solution. Can companies use privacy as a differentiator? It will take years to have a significant impact, and each technological and business model innovation will affect privacy for years before it is regulated.

Privacy Policies 80

Privacy Policies Privacy Google Transparency 80