Differentiation Document Segmentation Touchpoints Traffic 
Marketing Insider Group
MARCH 29, 2021
Quick Takeaways: Conduct a market analysis to identify target segments. Create content targeted to your new market segments. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs.
NetLine
DECEMBER 18, 2023
Analyze and segment data Of course, insights alone cannot power an effective sales pipeline or marketing campaign. Once you’ve gathered an assortment of buyer-level intent data, it’s time to analyze and segment those metrics into something more actionable. This data is used to segment prospects into meaningful categories.
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Belkins
DECEMBER 20, 2020
key measurement criteria and tools data ecosystem (relevant CRM) Your document should become your sellers’ handbook, mastering their skills. Such an approach will allow for seamless identification, segmentation, and personalized presentation of your services. If you're only starting out, remember that the devil is in the details.
Unbounce
AUGUST 6, 2021
Demographic segmentation can be a stronger starting point that can make your landing page strategy more specific. At first, your technical knowledge of your product might naturally find its way into your document, but you’ll want to avoid jargon and keep it simple for your customers. When do people use their product?
Convert
MARCH 21, 2023
Using heatmaps for optimization also requires segmenting your users. This is where it plays out: You can find more relevant answers by segmenting your audience. Organic traffic vs paid traffic: are they interested in different items on the page? Even more important is segmenting mobile vs desktop visitors.
Sharpspring
DECEMBER 23, 2021
Publishing a high volume of content merely to attract traffic is as risky as not publishing at all. Obviously, that varies depending on your industry, each segment of your target audience, and where they encounter your brand. For each target audience segment, what will bring them to the purchase point? Weekly/Monthly Tip.
Circle Studio
OCTOBER 12, 2017
Brand positioning – Where a brand fits within a given category or market, and what differentiates it among other brands in the same space. Content calendar – A document that maps out future content pieces or social media posts on a given channel, such as a blog, Facebook or Twitter. whitepaper download, webinar registration, etc.)
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